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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis7/27/20 12:00 AM

Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?

Everyone in the association community has watched one particular profession get ...
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Debbie Willis7/20/20 12:00 AM

Myths About Online Learning: It’s Not the Emergency Remote Instruction Your Kids Received This Spring

As the next school year and college semester approach, many parents and students wonder ...
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Debbie Willis7/13/20 12:00 AM

Design Thinking for Associations: We're Taking It from Conceptual to Practical

Behind every challenge for associations right now is our shared reality: everything is ...
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Debbie Willis7/6/20 12:00 AM

Don’t Let Zoom Fatigue Affect Attendance for Your Virtual Events

By now, the audience for your virtual conference is probably experiencing Zoom fatigue. ...
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Debbie Willis6/29/20 12:00 AM

Diversity, Equity and Inclusion Education Is Your Association’s Calling & Responsibility

“Do the best you can until you know better. Then when you know better, do better.”
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Debbie Willis6/22/20 12:00 AM

It’s Time to Integrate the Meetings and Education Teams at Your Association

As a learning management system (LMS) company, we love talking about integration. But ...
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Debbie Willis6/15/20 12:00 AM

4 Silver Linings for Associations Right Now That Bode Well for Future Success

One challenge after another has been thrown at associations lately, but you’re taking ...
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Debbie Willis6/8/20 12:00 AM

If You’re Distracted at Work & Dispirited by the News, Remember Your Purpose

Last week, a number of people in my social media feeds were talking about how difficult ...
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Debbie Willis6/1/20 12:00 AM

Your Association’s Role in Students’ Lives During the COVID-19 Summer and Gap Year

We’re all looking into the future with uncertainty but it’s even worse for recent high ...
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Debbie Willis5/25/20 12:00 AM

Reboarding Members: A Strategy for Increasing Member Engagement & Retention

Now that stay-at-home orders are lifting in many states, companies are developing plans ...
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Debbie Willis5/18/20 8:00 AM

10 Attendee Complaints About Virtual Conferences—and How to Prevent Them

Like us, you’ve probably attended a few virtual events recently and discussed them ...
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Debbie Willis5/11/20 12:00 AM

Market Virtual Education Programs Carefully and Caringly Right Now

Nothing is going as planned. You can’t market virtual education programs like you ...
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