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Making the Case for Online Education to Association Decision-Makers
Many professional development teams and their association leadership—staff executives and board—are living in two different realities. In some...
Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea?
Imagine your association was just about to launch a new certification when the whole world went into lockdown during the early days of the pandemic....
11 Predictions About the Future of Work & the Role of Associations
Eight months ago, when talking about the future of work, remote work might have been a trend to consider. How things have changed. Now, remote work...
A Hybrid Conference Alternative for Overwhelmed Event & Education Teams
Everyone’s looking forward to the day, hopefully in 2021, when in-person conferences can return. But, although some members can’t wait to get back...
Virtual Conference Session Recordings: the Launchpad for Your Association’s Online Learning Programs
If your association is in the learning business, virtual conferences are a must. In the coming year, virtual conferences will be the most effective...
How to Become the Corporate Training Partner for Member Companies
Your members’ corporate training teams were already challenged before the pandemic arrived. They were “small, lean, and strapped for resources as of...
Frugal Innovation Practices for Associations with Tight Budgets
When conference keynotes talk about innovation, they share stories from companies with deep pockets, like Disney or Google. I’ve never met an...
How to Get Back Your Association Mojo
Nearly seven months in, you’d think we’d have a handle on dealing with this never-ending pandemic. Sure, we’re used to wearing masks and staying our...
10 Ways to Entice Members & Prospects to Visit Your Association’s LMS
Many of your members and prospective customers have recently been introduced to a learning management system (LMS)—the one their kids use for remote...
The Attendee’s Learning Journey Begins, Not Ends, with Your Virtual Conference
For two days, members and non-members were completely caught up in your association’s virtual conference. The breakout rooms and chat boxes were...