The TopClass Blog

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10 Ways to Entice Members & Prospects to Visit Your Association’s LMS

Many of your members and prospective customers have recently been introduced to a learning management system (LMS)—the one their kids use for remote...

The Attendee’s Learning Journey Begins, Not Ends, with Your Virtual Conference

For two days, members and non-members were completely caught up in your association’s virtual conference. The breakout rooms and chat boxes were...

How to Market Credentialing Programs in an Uncertain Economy

Back in June, a tweet caught my eye:

Virtual Conference Pricing: The Many Factors to Consider

The cancellation of in-person conferences has had a devastating financial impact on associations. Virtual conferences and other online education...

New Ways to Provide Value to Virtual Conference Sponsors and Exhibitors

During the last six months, many of us, perhaps you too, have been thinking non-stop about virtual conferences. We’ve learned a great deal along the...

Embrace the Opportunities in Disruption & Reimagine Your Association’s Future

Disruption is uncomfortable, but don’t let it get the best of you—look for the opportunities in disruption. Maybe you work at an association that...

How Two Associations Created Career Pathways for Their Members & Market

When hiking up a mountain, well-marked trails prevent you from wasting time and energy, facing an insurmountable obstacle on the way, or getting...

Virtual Fellowships Will Cultivate the Next Generation of Leaders for Your Association and Industry

Conferences aren’t the only programs shifting to virtual these days. Many nonprofits now offer virtual fellowships — and some of them like the idea...

The High Career Cost of Working from Home for Gen Z and Millennials

Early career professionals—Gen Z and millennials—can’t catch a break. The economy stinks, their social lives are restricted, and working from home...

Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?

Everyone in the association community has watched one particular profession get dramatically disrupted by the pandemic: the event planner. In a...

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