The TopClass Blog

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Market Virtual Education Programs Carefully and Caringly Right Now

Nothing is going as planned. You can’t market virtual education programs like you anticipated earlier this year. Members and customers’ lives, needs,...

Virtual Fraternal Chapters Help Students Make the Best of Their College Experience

Imagine being a college student right now. You’ve been kicked off campus and torn from your friends. Your whole world has been upended. The college...

Tips for New Online Instructors and Virtual Presenters

Right now, someone you know (maybe you!) is bummed because the conference (workshop or course) they were hoping to attend has been canceled. Many...

How Your Association Can Use Zoom for Professional Development

During this prolonged coronavirus crisis, associations are having to ramp up their digital engagement with members and customers. This is a lot...

Lessons from NIGP: How to Quickly Convert In-Person Courses to Online Courses

NIGP: The Institute for Public Procurement had more than 100 in-person, one- to three-day courses scheduled between March and mid-May when the...

Advice for Engaging Virtual Conference Attendees

Remember what attending a conference was really like? If you looked around the room during a session, many attendees had their heads down in their...

How to Prepare Attendees for a Virtual Conference—and Other Online Learning Options

The modus operandi these days is making the best of a bad situation. Many associations are containing the financial ripple effects of cancelled...

Help Members Cope with the Economic Impact of COVID-19

In the association community, talk of a recession had crept up a few times in the past year. Now, it’s at the top of the agenda. Many industries,...

Prepare for a Different Set of Member Needs During the COVID-19 Crisis

Cancelled events, remote working, government guidelines, mandates, and legislation—every day a new COVID-19 challenge comes along. Meanwhile, you’re...

Adulting Programs Help Young Professionals Survive & Thrive in Their Careers

“Adulting is hard.”

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