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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis5/20/24 12:00 AM

Boost Certification Pass Rates with Credentialing Exam Study Groups

If you've ever studied for the Certified Association Executive (CAE) exam, Certified ...
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Debbie Willis5/13/24 12:00 AM

Gen Z Entrepreneurs: How Associations Can Attract & Support the Next Wave of Business Owners

Gen Z has gusto. In an Adobe survey, 64% of them said they intend to start a business in ...
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Debbie Willis5/6/24 12:00 AM

How Associations Rituals Encourage Learning, Engagement and Belonging

Do you have daily or weekly rituals?
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Debbie Willis4/29/24 12:00 AM

Offer Workforce Development Programs to Attract Gen Z to Your Association & Industry

You probably know someone like my cousin. He graduated from college several years back, ...
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Debbie Willis4/22/24 12:00 AM

Tips for Recruiting Volunteers and SMEs for Online Education Programs

Since we’re in National Volunteer Week (April 21-27), it’s a good time to revisit a ...
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Debbie Willis4/15/24 12:00 AM

Enhance Your Association’s Online Courses & Cohorts with Mentoring

With remote and hybrid work, people don’t have the same formal or informal mentoring ...
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Debbie Willis4/8/24 12:00 AM

15 Attention Hacks to Improve Online Attendee and Learner Engagement

Even when people pay for online education programs—and especially when they don’t—they ...
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Debbie Willis4/1/24 12:00 AM

In an AI-Powered Market, a Human Touch Can Differentiate Your Association’s Education Programs

Building AI into your association’s practices is a careful balancing act. It makes sense ...
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Debbie Willis3/25/24 12:00 AM

Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024

What goals and concerns are your association peers prioritizing? How does your ...
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Debbie Willis3/18/24 12:00 AM

Tips for Significantly Enhancing Your Learner Surveys

The odds are good your learner surveys aren’t so good. A harsh pronouncement, but ...
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Debbie Willis3/11/24 12:00 AM

What to Consider When Pricing Education Programs

Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off ...
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Debbie Willis3/4/24 12:00 AM

8 Education Program Marketing Principles to Revisit or Research

Association professionals must be competent in many areas—or domains, if you’re ...
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