The TopClass Blog

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In an Employers’ Job Market, It’s Time for New Marketing Messages

Over the past year, the job market has changed. No longer a job hunters’ market, it now favors employers. Your association’s marketing messages must...

Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials

Lately I’ve been seeing lots of webinars and posts about strategies for attracting and engaging young members. Here’s a solution.

Capture the Loyalty of Young Professionals with Leadership Development Cohorts

A growing number of associations are now offering cohort programs, according to my unscientific Twitter searches. Leadership development cohorts are...

Post-Program Campaigns That Help Build Relationships With & Between Participants

You go out on a date, have a great time, there’s a good feeling all around, and nice memories when you replay the highlights in your head.

Free Education for Association Professionals Is Out There, If You Know Where to Look

Are you determined to invest more in your professional development this year? Good for you. Your decision could be a life-changing one. The best way...

11 Predictions for Associations in 2024

Just listen to what we say and you’ll be okay. No, if I know you, dear reader, you’ll take in these predictions and the educated guesses of other...

Topics That Struck a Chord with the Association Community in 2023

Reviewing our social media analytics for the past year, several blog posts obviously struck a chord with our followers. If you’re taking a few days...

The 12 Days of Staycation: Read, Recharge and Reset for the Year Ahead

Most of us don’t have 12 days off during the holiday season. But that’s okay. Dedicate some of your time off to a staycation. If you plan and prepare...

Amidst Uncertainty, Encourage Members to Adopt Flux Mindsets and Career Portfolios

Once upon a time, Charles Darwin said, “It is not the strongest of the species that survives; nor the most intelligent that survives. It is the one...

Educate Members and Industry Employers About Mental Health Issues

A former association president describes mental health as an issue that “has been hiding in plain sight.” But mental health is in the headlines now...

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