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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis3/25/24 12:00 AM

Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024

What goals and concerns are your association peers prioritizing? How does your ...
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Debbie Willis3/18/24 12:00 AM

Tips for Significantly Enhancing Your Learner Surveys

The odds are good your learner surveys aren’t so good. A harsh pronouncement, but ...
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Debbie Willis3/11/24 12:00 AM

What to Consider When Pricing Education Programs

Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off ...
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Debbie Willis3/4/24 12:00 AM

8 Education Program Marketing Principles to Revisit or Research

Association professionals must be competent in many areas—or domains, if you’re ...
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Debbie Willis2/26/24 12:00 AM

A Scientific Approach to Education Programs Has a Positive Impact on Learners’ Job Performance & Career Advancement

Why do people invest their time and money in education programs? Because they want to ...
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Debbie Willis2/19/24 12:00 AM

Shift from Transactions to Relationships with Learning Subscriptions

When a speaker’s topic gets the audience excited, the conversation in the chat box flows ...
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Debbie Willis2/12/24 12:00 AM

How to Build DEI into Your Association’s Educational Strategy

DEI is a business imperative that’s not going anywhere. But it calls for intentional, ...
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Debbie Willis2/5/24 12:00 AM

In an Employers’ Job Market, It’s Time for New Marketing Messages

Over the past year, the job market has changed. No longer a job hunters’ market, it now ...
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Debbie Willis1/29/24 12:00 AM

Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials

Lately I’ve been seeing lots of webinars and posts about strategies for attracting and ...
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Debbie Willis1/22/24 12:00 AM

Capture the Loyalty of Young Professionals with Leadership Development Cohorts

A growing number of associations are now offering cohort programs, according to my ...
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Debbie Willis1/15/24 12:00 AM

Post-Program Campaigns That Help Build Relationships With & Between Participants

You go out on a date, have a great time, there’s a good feeling all around, and nice ...
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Debbie Willis1/8/24 12:00 AM

Free Education for Association Professionals Is Out There, If You Know Where to Look

Are you determined to invest more in your professional development this year? Good for ...
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