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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis10/30/17 12:00 AM

Active Loyalty in the Lifelong Learning Business

Your members need to continue learning if they want to remain employable, promotable, and ...
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Debbie Willis10/24/17 12:00 AM

Lifelong Learning in the Freelance Economy

Half the American workforce will be freelancers within a decade, according to the ...
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Debbie Willis10/16/17 12:00 AM

How to Motivate Certification Candidates

Have you ever heard people talk about studying for and obtaining their Certified ...
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Debbie Willis10/9/17 12:00 AM

Improve Student Success with an Online Learning Community

Do you ever think about your association’s online learners and how they manage to fit ...
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Debbie Willis10/2/17 12:00 AM

The State of Association E-Learning: Cloudy with a Chance of Sunshine

The future looks bright for association e-learning. The growing lifelong learning market ...
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Debbie Willis9/25/17 12:00 AM

Unlock Your eLearning Differentiator & Iconic Advantage

Technology continually creates new opportunities for your association’s educational ...
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Debbie Willis9/18/17 12:00 AM

9 Ways to Increase Online Student Engagement

If you’ve taken a continuing education class, you’ve seen how students fade away over ...
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Debbie Willis9/11/17 12:00 AM

How to Continue the Conference Learning Experience

Conferences consume a great deal of your association’s time and financial resources. ...
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Debbie Willis9/4/17 12:00 AM

Your Association Members & Customers Have an Ear for Podcasts

Publicists are telling their clients, “Get a podcast.” Podcasting is the new talk radio, ...
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Debbie Willis8/28/17 12:00 AM

How to Leverage the Marketing Power of Social Proof

Association members encounter an overwhelming amount of information every day from ...
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Debbie Willis8/21/17 12:00 AM

Keep Ahead of Higher Ed, the Professional Development Competition for Associations

Associations have always been the first place members turn when thinking about ...
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Debbie Willis8/14/17 12:00 AM

Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in ...
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