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Your Association Members & Customers Have an Ear for Podcasts

Publicists are telling their clients, “Get a podcast.” Podcasting is the new talk radio, the new advertising, and the new book tour. It's time your...

How to Leverage the Marketing Power of Social Proof

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded...

Keep Ahead of Higher Ed, the Professional Development Competition for Associations

Associations have always been the first place members turn when thinking about professional development. But, as economic and technological changes...

Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for...

Why (and How to) Design Association Education for Young Professionals

Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions vary but most characterize millennials (or Generation Y) as...

Flipped Learning Increases the Value of Conference Education

Everyone knows that sitting in an audience listening passively to a speaker is not an effective way for adults to learn, yet that’s still the norm at...

Help Your Members Across the Digital Readiness Gap

The digital divide is shrinking in some parts of the world: 87% of Americans now use the internet. But even when people have access to the web,...

10 Secrets of Online Course Design from Award-Winning MOOCs

If you want to see engaging, transformative online course design in action, add a little poetry to your life. An online Coursera course, Modern...

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a...

10 Unconventional Ways to Get More Value from Your Association’s LMS

If your association’s learning management system (LMS) is only used by staff in the education department, you’re not taking full advantage of its...

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