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Increase Member Engagement with the Help of Online Education Programs
When our parent company ASI surveyed association executives for the 2023 Membership Performance Benchmark Report, member engagement was the biggest...
10 In-Demand Skills Your Members Need to Learn Now
Since 2015, the skillsets required for jobs changed by 28% in the U.S. LinkedIn expects this figure to double by 2027. Another recent study says 37%...
Encourage Members & Customers to Create a Professional Learning Plan
No one disputes the value of lifelong learning. But the problem is mustering up the motivation and knowing where to start. A professional learning...
19 Ways to Make Asynchronous Online Courses More Engaging and Effective
When taking an online asynchronous (on-demand) course, learners don’t have to worry about sticking to a schedule if travel or work gets in the way....
Professional Development as an Employee Retention Strategy for Your Association
Employee retention is an ongoing issue for associations. This summer’s Council of Engineering and Scientific Society Executives (CESSE) conference...
How Association Professionals Are Using ChatGPT—and Related ChatGPT Musings
In early March, we published our first post about ChatGPT. Since then, I’ve heard many association professionals discuss how they’re using ChatGPT....
What Associations Need to Know About Launching a Podcast
Do you listen to association-focused podcasts? You might know about Leading Learning podcast from Tagoras because it's mentioned frequently on this...
Research Report: How Your Association Can Better Attract, Support and Retain Adult Learners
An episode of the Leading Learning Now podcast, hosted by Jeff Cobb and Celisa Steel from Tagoras, inspired this post about attracting, supporting,...
What Can You Learn from Learning Analytics?
Your association has an abundance of useful data in your LMS, AMS, website’s CMS, community platform, email marketing platform, and elsewhere. This...
The Competition for Time: Convincing Members to Commit Time to Professional Development
The fundamental marketing challenge for associations is this: you’re competing for a share of your member’s time. Since this blog’s focus is...