The TopClass Blog

New tips, trends, and insights for association learning and technology

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What Can You Learn from Learning Analytics?

Your association has an abundance of useful data in your LMS, AMS, website’s CMS, community platform, email marketing platform, and elsewhere. This...

The Competition for Time: Convincing Members to Commit Time to Professional Development

The fundamental marketing challenge for associations is this: you’re competing for a share of your member’s time. Since this blog’s focus is...

Free Leadership Training for Volunteers: A Fair Exchange for Their Time

Despite what your association might be experiencing, volunteerism is strong. A new ASAE Foundation report, A Holistic Approach to Association...

7 Business Model Strategies to Steal from For-Profit Online Learning Providers

It pays to watch what for-profits in the learning business are doing. The fastest growing customer segment for online learning providers, like...

Strengthen Relationships & Revenue with a Corporate Learning Concierge Service for Industry Employers

Here’s a million-dollar idea: help us hapless humans close the distance between having good intentions and taking action on those intentions.

Using a Job Analysis to Design & Market Credentialing Programs

If your association offers (or plans to offer) a credentialing program, you know all about job analysis—or should know. Job analysis is the best way...

Free Education Programs for Members: A Valuable & Tangible Membership Benefit

During the pandemic crisis, associations offered free education to help members quickly expand their skill set. But that membership benefit came to...

5 Extreme Brainstorming Questions to Help Imagine a Better Future for Your Association

The pandemic knocked many of us out of our comfort zones, however, it also sparked growth in ways we couldn’t have foreseen. Today, we’re proposing a...

Add Coaching Sessions to Online Learning Programs for a Market Advantage

Until recently, executives or aspiring leaders were usually the only people you knew who worked with coaches, but that’s changing. According to a ...

Digital Badge Benefits for Employers & Learners Far Outweigh Their Concerns, per New Research

Colleges and universities know a market opportunity when they see it. Right now, they’re salivating about digital badges and their potential to truly...

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