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Vendor Member Education: Teach Industry Partners How to Get More Value from Membership
Soon after a new vendor member pays their dues, they receive emails asking them to spend even more money with the association.
How to Sell Education to Hard-to-Reach Employees of Member Companies
Associations have a hard time making employees of member companies aware of and interested in their education programs. Many employees don’t even...
How Your Association Can Prepare for the Unpredictable Chaos of BANI
Given the pandemic, political divisiveness, weather crises, and economic doom and gloom, it’s no wonder many of us have a hard time “seeing our world...
Recession-Proof Your Association’s Learning Business
“Learning business” is the phrase used by Tagoras to describe organizations that deliver adult lifelong learning, continuing education, and...
The 2023 Outlook for Non-Dues Revenue
After nearly three years of pandemic and economic uncertainty, what has your association learned? Are you doing anything differently? Have you...
The New Improved Approach to New Member Onboarding and Engagement
When making a case for improving new member onboarding and engagement at your association, your chances are better if you can say, “Look at what...
Virtual Conferences as a Path to Inclusion and Diversity
If your association is serious about inclusion and diversity, make sure you know what ‘going back to normal’ really means. Many groups of people have...
How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program
In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate...
The Great Resignation’s Brain Drain Crisis Creates an Opportunity for Associations
Some of you joined the Great Resignation and found a better job. Some of you have bigger workloads after colleagues quit—and then the brain drain...
An Active Listening Habit Helps You Deliver Value to Members, Customers & Prospects
Every association wants to deepen the engagement of members, customers, and prospects. But what’s working? For Reggie Henry, chief information and...