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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis3/13/23 12:00 AM

Gain a Competitive Edge: The Essential Elements of an Engaging Online Learning Experience

Do you and your team spend more time on in-person education or online education? If ...
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Debbie Willis3/6/23 12:00 AM

How to Use ChatGPT to Manage and Market Your Association’s Education Programs

Have you ever dreamed of having an assistant who lessens your workload? And does it for ...
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Debbie Willis2/27/23 12:00 AM

Self-Assessment Tools & Programs for Your Association’s Members & Customers

Many of us progress through our careers with little official guidance. Unless you’re ...
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Debbie Willis2/20/23 12:00 AM

The Role of Professional Development in Improving Membership Performance

Members are the most receptive target market for your association’s education programs. ...
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Debbie Willis2/13/23 12:00 AM

A Justification Toolkit Helps Persuade Employers to Pay for Learning

As long as the economy’s direction is uncertain, some employers will be reluctant to ...
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Debbie Willis2/6/23 12:00 AM

How to Attract Gen Z to Your Association’s Online Learning Programs

As Gen Z enters and navigates the working world, it’s an opportune time to help them ...
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Debbie Willis1/30/23 12:00 AM

Vendor Member Education: Teach Industry Partners How to Get More Value from Membership

Soon after a new vendor member pays their dues, they receive emails asking them to spend ...
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Debbie Willis1/23/23 12:00 AM

How to Sell Education to Hard-to-Reach Employees of Member Companies

Associations have a hard time making employees of member companies aware of and ...
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Debbie Willis1/16/23 12:00 AM

How Your Association Can Prepare for the Unpredictable Chaos of BANI

Given the pandemic, political divisiveness, weather crises, and economic doom and gloom, ...
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Debbie Willis1/9/23 12:00 AM

Recession-Proof Your Association’s Learning Business

“Learning business” is the phrase used by Tagoras to describe organizations that deliver ...
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Debbie Willis12/19/22 8:00 AM

The 2023 Outlook for Non-Dues Revenue

After nearly three years of pandemic and economic uncertainty, what has your association ...
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Debbie Willis12/12/22 8:00 AM

The New Improved Approach to New Member Onboarding and Engagement

When making a case for improving new member onboarding and engagement at your ...
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