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10 Rules for Generating Value and Growth for Your Education Programs
The only way forward for association education programs is to improve them and grow them. This is not a time to stand in place. There is no good...
Sell Your Industry to Job Seekers with Content Marketing Inspired by Wrexham AFC and Formula 1
Many employers are still having trouble finding talented professionals to fill empty positions. Associations worry about attracting young people and...
Hybrid Online Courses: The Secret Formula for Enhancing the Learner Experience & Increasing Revenue
When online learners experience the benefits of both synchronous and asynchronous instruction, your association is rewarded with increased customer...
Tips for Hiring Lifelong Learners for Association Positions
In a competitive talent marketplace, jobseekers can be pickier about where they want to work. But you have to be pickier too. Think about your...
How to Prevent & Eliminate Content Clutter in Your Online Learning Catalog
Imagine walking into an antique shop looking for a specific item. There’s so much to wade through, but you’re short on time. Pricy antiques are mixed...
Why We Use Business Jargon & Why We Should Stop—and Think About the Words We Use
When I hear “at the end of the day,” my blood pressure rises. I can never not hear it. Even when I’m not paying attention to someone on TV, if they...
What Your Learners Are Really Buying
Seth Godin has a way of crystallizing the complexity of human behavior in one or two pithy sentences. This pronouncement of his got me thinking about...
A Strategy Canvas Helps You Plan and Manage Learning Projects
It’s natural to feel frazzled when you’re in charge of a project that’s way out of your comfort zone and above your pay grade. It sure would be nice...
7 Ways a New LMS Benefits the Oklahoma State Medical Association’s Continuing Medical Education Program
The inevitable came a lot sooner than the Oklahoma State Medical Association (OSMA) anticipated—which was the case for many associations during the...
Get to Know, Practice & Implement a Product Development Cycle
Associations need a strategy and process for developing new educational products, services, and events, otherwise assumptions and biases enter the...