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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis12/5/22 12:00 AM

Virtual Conferences as a Path to Inclusion and Diversity

If your association is serious about inclusion and diversity, make sure you know what ...
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Debbie Willis11/28/22 8:00 AM

How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

In early 2021, I saw dozens of my LinkedIn connections share information about attending ...
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Debbie Willis11/21/22 8:00 AM

The Great Resignation’s Brain Drain Crisis Creates an Opportunity for Associations

Some of you joined the Great Resignation and found a better job. Some of you have bigger ...
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Debbie Willis11/14/22 12:00 AM

An Active Listening Habit Helps You Deliver Value to Members, Customers & Prospects

Every association wants to deepen the engagement of members, customers, and prospects. ...
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Debbie Willis11/7/22 8:00 AM

10 Rules for Generating Value and Growth for Your Education Programs

The only way forward for association education programs is to improve them and grow them. ...
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Debbie Willis10/31/22 8:00 AM

Sell Your Industry to Job Seekers with Content Marketing Inspired by Wrexham AFC and Formula 1

Many employers are still having trouble finding talented professionals to fill empty ...
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Debbie Willis10/24/22 8:30 AM

Hybrid Online Courses: The Secret Formula for Enhancing the Learner Experience & Increasing Revenue

When online learners experience the benefits of both synchronous and asynchronous ...
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Debbie Willis10/17/22 8:00 AM

Tips for Hiring Lifelong Learners for Association Positions

In a competitive talent marketplace, jobseekers can be pickier about where they want to ...
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Debbie Willis10/10/22 8:00 AM

How to Prevent & Eliminate Content Clutter in Your Online Learning Catalog

Imagine walking into an antique shop looking for a specific item. There’s so much to wade ...
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Debbie Willis10/3/22 8:00 AM

Why We Use Business Jargon & Why We Should Stop—and Think About the Words We Use

When I hear “at the end of the day,” my blood pressure rises. I can never not hear it. ...
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Debbie Willis9/26/22 12:00 AM

What Your Learners Are Really Buying

Seth Godin has a way of crystallizing the complexity of human behavior in one or two ...
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Debbie Willis9/19/22 12:00 AM

A Strategy Canvas Helps You Plan and Manage Learning Projects

It’s natural to feel frazzled when you’re in charge of a project that’s way out of your ...
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