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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis10/31/22 8:00 AM

Sell Your Industry to Job Seekers with Content Marketing Inspired by Wrexham AFC and Formula 1

Many employers are still having trouble finding talented professionals to fill empty ...
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Debbie Willis10/24/22 8:30 AM

Hybrid Online Courses: The Secret Formula for Enhancing the Learner Experience & Increasing Revenue

When online learners experience the benefits of both synchronous and asynchronous ...
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Debbie Willis10/17/22 8:00 AM

Tips for Hiring Lifelong Learners for Association Positions

In a competitive talent marketplace, jobseekers can be pickier about where they want to ...
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Debbie Willis10/10/22 8:00 AM

How to Prevent & Eliminate Content Clutter in Your Online Learning Catalog

Imagine walking into an antique shop looking for a specific item. There’s so much to wade ...
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Debbie Willis10/3/22 8:00 AM

Why We Use Business Jargon & Why We Should Stop—and Think About the Words We Use

When I hear “at the end of the day,” my blood pressure rises. I can never not hear it. ...
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Debbie Willis9/26/22 12:00 AM

What Your Learners Are Really Buying

Seth Godin has a way of crystallizing the complexity of human behavior in one or two ...
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Debbie Willis9/19/22 12:00 AM

A Strategy Canvas Helps You Plan and Manage Learning Projects

It’s natural to feel frazzled when you’re in charge of a project that’s way out of your ...
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Debbie Willis9/12/22 8:00 AM

7 Ways a New LMS Benefits the Oklahoma State Medical Association’s Continuing Medical Education Program

The inevitable came a lot sooner than the Oklahoma State Medical Association (OSMA) ...
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Debbie Willis9/5/22 12:00 AM

Get to Know, Practice & Implement a Product Development Cycle

Associations need a strategy and process for developing new educational products, ...
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Debbie Willis8/29/22 12:00 AM

Online Learning Tips for You & Your Members to Take Back to School

As fall approaches, you or your members might head back to school, perhaps taking an ...
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Debbie Willis8/22/22 12:00 AM

Create Positive Change in Your Industry with Manager Training Programs

You can never learn enough about managing people. Even a manager who’s been at it for 30 ...
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Debbie Willis8/15/22 12:00 AM

Reimagine & Improve Your Association’s Webinars for a Virtual Audience with Greater Expectations

‘Webinar’ has become a dirty word. For many, it conjures 10 minutes of introductory ...
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