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How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate...

The Great Resignation’s Brain Drain Crisis Creates an Opportunity for Associations

Some of you joined the Great Resignation and found a better job. Some of you have bigger workloads after colleagues quit—and then the brain drain...

An Active Listening Habit Helps You Deliver Value to Members, Customers & Prospects

Every association wants to deepen the engagement of members, customers, and prospects. But what’s working? For Reggie Henry, chief information and...

10 Rules for Generating Value and Growth for Your Education Programs

The only way forward for association education programs is to improve them and grow them. This is not a time to stand in place. There is no good...

Sell Your Industry to Job Seekers with Content Marketing Inspired by Wrexham AFC and Formula 1

Many employers are still having trouble finding talented professionals to fill empty positions. Associations worry about attracting young people and...

Hybrid Online Courses: The Secret Formula for Enhancing the Learner Experience & Increasing Revenue

When online learners experience the benefits of both synchronous and asynchronous instruction, your association is rewarded with increased customer...

Tips for Hiring Lifelong Learners for Association Positions

In a competitive talent marketplace, jobseekers can be pickier about where they want to work. But you have to be pickier too. Think about your...

How to Prevent & Eliminate Content Clutter in Your Online Learning Catalog

Imagine walking into an antique shop looking for a specific item. There’s so much to wade through, but you’re short on time. Pricy antiques are mixed...

Why We Use Business Jargon & Why We Should Stop—and Think About the Words We Use

When I hear “at the end of the day,” my blood pressure rises. I can never not hear it. Even when I’m not paying attention to someone on TV, if they...

What Your Learners Are Really Buying

Seth Godin has a way of crystallizing the complexity of human behavior in one or two pithy sentences. This pronouncement of his got me thinking about...

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