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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis7/30/18 12:00 AM

Help Gen Z and Millennials Get Jobs: Offer Online Learning & Career Resources

Millennials get their share of depressing headlines these days—like this one from NBC ...
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Debbie Willis7/23/18 12:00 AM

Survey Says… Online Education’s Role in Membership Marketing

No one likes to admit it, but let’s face it, we’re all curious about how we stack up or ...
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Debbie Willis7/9/18 12:00 AM

How to Get Your Association to Support Its Staff’s Professional Development

Pick an association website at random and read their About page. Chances are you’ll see ...
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Debbie Willis5/21/18 12:00 AM

Give a Taste: Let Prospects & Members Sample Online Education

If only prospects would give your educational programs a chance, you’d turn them into ...
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Debbie Willis5/14/18 12:00 AM

The Many Benefits of Selling Online Education to Corporate Members

The global corporate online training market is expected to grow by nearly 10% annually ...
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Debbie Willis5/7/18 12:00 AM

12 Ways to Increase Student Participation in Online Discussions

Dozens of studies have come to the same conclusion: online discussions strengthen student ...
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Debbie Willis4/30/18 12:00 AM

What If Your Association Can’t Afford an Instructional Designer?

Great news: you got the go-ahead to offer a new online course. Now, the bad news: you ...
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Debbie Willis4/9/18 12:00 AM

How to Present a Business Case for a New LMS

Do you ever daydream about having a new learning platform? Your wish can come true if you ...
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Debbie Willis4/2/18 12:00 AM

How to Prepare a Business Case for a New LMS

Do you feel like giving your learning platform a heave-ho out the door? But you can’t, ...
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Debbie Willis3/5/18 12:00 AM

How to Build an Online Learning Sponsorship Program

When associations think about sponsorship opportunities, events usually come to mind ...
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Debbie Willis2/12/18 12:00 AM

How to Create a Culture of Learning at Your Association

“We don't know everything that we need to know today to accomplish our mission.” How’s ...
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Debbie Willis2/5/18 12:00 AM

How to Validate an Online Course Idea

New players in the online learning market are bringing fresh ideas to online course ...
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