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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis9/4/23 12:00 AM

Join the Coalition Supporting the Use of 529 Savings Plans for Association Credentialing Programs

Higher education has been under siege for their expensive degree programs with ...
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Debbie Willis11/28/22 8:00 AM

How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

In early 2021, I saw dozens of my LinkedIn connections share information about attending ...
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Debbie Willis7/11/22 12:00 AM

Association Learning Subscriptions Increase Your Audience and Revenue

Membership is stagnant or declining for many associations. Only 38% of associations ...
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Debbie Willis7/5/22 12:00 AM

Convince Industry Employers to Eliminate Unnecessary Paper Ceiling Requirements for Hiring

In September 2022, common sense will hopefully prevail. A national advertising campaign ...
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Debbie Willis5/30/22 12:00 AM

SHRM Says: Employers Value Alternative Credentials—An Opportunity for Your Association

Associations are longtime issuers of ‘alternative’ credentials, but now everyone else is ...
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Debbie Willis2/21/22 12:00 AM

Compliance Training Programs Bring Triple Digit Revenue Growth to the Texas Restaurant Association

In the Great Reshuffle going on now, people are moving in and out of jobs and industries. ...
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Debbie Willis5/31/21 12:00 AM

Digital Badge and Credentialing Programs for Students and Recent Graduates

College students and recent graduates are having a tough time right now. Sure, there are ...
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Debbie Willis9/14/20 12:00 AM

How to Market Credentialing Programs in an Uncertain Economy

Back in June, a tweet caught my eye:
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Debbie Willis7/27/20 12:00 AM

Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?

Everyone in the association community has watched one particular profession get ...
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Debbie Willis1/27/20 12:00 AM

The Exciting Impact of Digital Transformation on Professional Development

“You need to deliver knowledge that you aren’t yet aware of, for jobs that don’t yet ...
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Debbie Willis5/13/19 12:00 AM

Will Your Association’s Credentials Become an Alternative to College?

Many young adults who would normally pursue a bachelor’s degree are now questioning the ...
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Debbie Willis10/2/18 12:00 AM

Certification vs. Certificate Programs: Which Is Right for Your Association?

The association world is full of abbreviations. We have shorthand for association ...
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