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Prepare Association Members for Career Success with Virtual Workshops

To keep up with changing technology and emerging competition, members often need to quickly acquire new skills and knowledge. The problem is that...

Boost Certification Pass Rates with Credentialing Exam Study Groups

If you've ever studied for the Certified Association Executive (CAE) exam, Certified Meeting Professional (CMP) exam, or another certification exam,...

Join the Coalition Supporting the Use of 529 Savings Plans for Association Credentialing Programs

Higher education has been under siege for their expensive degree programs with questionable real-world ROI. To protect their bottom line and...

Using a Job Analysis to Design & Market Credentialing Programs

If your association offers (or plans to offer) a credentialing program, you know all about job analysis—or should know. Job analysis is the best way...

SHRM Says: Employers Value Alternative Credentials—An Opportunity for Your Association

Associations are longtime issuers of ‘alternative’ credentials, but now everyone else is catching up thanks to a report released last month by the...

Compliance Training Programs Bring Triple Digit Revenue Growth to the Texas Restaurant Association

In the Great Reshuffle going on now, people are moving in and out of jobs and industries. Organizations are adapting to new business models and...

Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea?

Imagine your association was just about to launch a new certification when the whole world went into lockdown during the early days of the pandemic....

How to Market Credentialing Programs in an Uncertain Economy

Back in June, a tweet caught my eye:

Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?

Everyone in the association community has watched one particular profession get dramatically disrupted by the pandemic: the event planner. In a...

The Exciting Impact of Digital Transformation on Professional Development

“You need to deliver knowledge that you aren’t yet aware of, for jobs that don’t yet exist, to a group of people who don’t know that they will need...

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