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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis8/16/24 11:41 AM

Prepare Association Members for Career Success with Virtual Workshops

To keep up with changing technology and emerging competition, members often need to ...
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Debbie Willis5/20/24 12:00 AM

Boost Certification Pass Rates with Credentialing Exam Study Groups

If you've ever studied for the Certified Association Executive (CAE) exam, Certified ...
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Debbie Willis9/4/23 12:00 AM

Join the Coalition Supporting the Use of 529 Savings Plans for Association Credentialing Programs

Higher education has been under siege for their expensive degree programs with ...
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Debbie Willis4/24/23 12:00 AM

Using a Job Analysis to Design & Market Credentialing Programs

If your association offers (or plans to offer) a credentialing program, you know all ...
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Debbie Willis5/30/22 12:00 AM

SHRM Says: Employers Value Alternative Credentials—An Opportunity for Your Association

Associations are longtime issuers of ‘alternative’ credentials, but now everyone else is ...
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Debbie Willis2/21/22 12:00 AM

Compliance Training Programs Bring Triple Digit Revenue Growth to the Texas Restaurant Association

In the Great Reshuffle going on now, people are moving in and out of jobs and industries. ...
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Debbie Willis11/16/20 12:00 AM

Launching a Certification in the Midst of a Crisis: A Brilliant or Berserk Idea?

Imagine your association was just about to launch a new certification when the whole ...
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Debbie Willis9/14/20 12:00 AM

How to Market Credentialing Programs in an Uncertain Economy

Back in June, a tweet caught my eye:
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Debbie Willis7/27/20 12:00 AM

Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?

Everyone in the association community has watched one particular profession get ...
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Debbie Willis1/27/20 12:00 AM

The Exciting Impact of Digital Transformation on Professional Development

“You need to deliver knowledge that you aren’t yet aware of, for jobs that don’t yet ...
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Debbie Willis5/13/19 12:00 AM

Will Your Association’s Credentials Become an Alternative to College?

Many young adults who would normally pursue a bachelor’s degree are now questioning the ...
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Debbie Willis10/2/18 12:00 AM

Certification vs. Certificate Programs: Which Is Right for Your Association?

The association world is full of abbreviations. We have shorthand for association ...
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