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Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials
Lately I’ve been seeing lots of webinars and posts about strategies for attracting and engaging young members. Here’s a solution.
Why Your Association Should Get into the Microcredentials Business
Given the demands any project puts on an association’s limited resources, there better be compelling arguments for pursuing a new line of business....
Digital Badge Benefits for Employers & Learners Far Outweigh Their Concerns, per New Research
Colleges and universities know a market opportunity when they see it. Right now, they’re salivating about digital badges and their potential to truly...
How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program
In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate...
Convince Industry Employers to Eliminate Unnecessary Paper Ceiling Requirements for Hiring
In September 2022, common sense will hopefully prevail. A national advertising campaign will challenge the hiring status quo by championing...
SHRM Says: Employers Value Alternative Credentials—An Opportunity for Your Association
Associations are longtime issuers of ‘alternative’ credentials, but now everyone else is catching up thanks to a report released last month by the...
7 Ideas Worth Stealing from For-Profit Professional Development Brands
This week, we’re looking at news in the for-profit professional development market. Why? Some of these companies might be your competition—it’s...
Digital Badge and Credentialing Programs for Students and Recent Graduates
College students and recent graduates are having a tough time right now. Sure, there are plenty of low-wage/low-skill opportunities available, but...
Your Holiday Reading List: Our Top 10 Blog Posts of 2020
What’s on your mind? One way for us to find out is by seeing which of our blog posts are most popular with website visitors. This year, our list of...
