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Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials
Lately I’ve been seeing lots of webinars and posts about strategies for attracting and ...
Why Your Association Should Get into the Microcredentials Business
Given the demands any project puts on an association’s limited resources, there better be ...
Digital Badge Benefits for Employers & Learners Far Outweigh Their Concerns, per New Research
Colleges and universities know a market opportunity when they see it. Right now, they’re ...
How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program
In early 2021, I saw dozens of my LinkedIn connections share information about attending ...
Convince Industry Employers to Eliminate Unnecessary Paper Ceiling Requirements for Hiring
In September 2022, common sense will hopefully prevail. A national advertising campaign ...
SHRM Says: Employers Value Alternative Credentials—An Opportunity for Your Association
Associations are longtime issuers of ‘alternative’ credentials, but now everyone else is ...
7 Ideas Worth Stealing from For-Profit Professional Development Brands
This week, we’re looking at news in the for-profit professional development market. Why? ...
Digital Badge and Credentialing Programs for Students and Recent Graduates
College students and recent graduates are having a tough time right now. Sure, there are ...
Your Holiday Reading List: Our Top 10 Blog Posts of 2020
What’s on your mind? One way for us to find out is by seeing which of our blog posts are ...
How to Market Credentialing Programs in an Uncertain Economy
Back in June, a tweet caught my eye:
How Two Associations Created Career Pathways for Their Members & Market
When hiking up a mountain, well-marked trails prevent you from wasting time and energy, ...
Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?
Everyone in the association community has watched one particular profession get ...