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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis1/29/24 12:00 AM

Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials

Lately I’ve been seeing lots of webinars and posts about strategies for attracting and ...
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Debbie Willis9/12/23 12:00 AM

Why Your Association Should Get into the Microcredentials Business

Given the demands any project puts on an association’s limited resources, there better be ...
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Debbie Willis3/27/23 12:00 AM

Digital Badge Benefits for Employers & Learners Far Outweigh Their Concerns, per New Research

Colleges and universities know a market opportunity when they see it. Right now, they’re ...
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Debbie Willis11/28/22 8:00 AM

How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

In early 2021, I saw dozens of my LinkedIn connections share information about attending ...
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Debbie Willis7/5/22 12:00 AM

Convince Industry Employers to Eliminate Unnecessary Paper Ceiling Requirements for Hiring

In September 2022, common sense will hopefully prevail. A national advertising campaign ...
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Debbie Willis5/30/22 12:00 AM

SHRM Says: Employers Value Alternative Credentials—An Opportunity for Your Association

Associations are longtime issuers of ‘alternative’ credentials, but now everyone else is ...
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Debbie Willis4/4/22 12:00 AM

7 Ideas Worth Stealing from For-Profit Professional Development Brands

This week, we’re looking at news in the for-profit professional development market. Why? ...
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Debbie Willis5/31/21 12:00 AM

Digital Badge and Credentialing Programs for Students and Recent Graduates

College students and recent graduates are having a tough time right now. Sure, there are ...
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Debbie Willis12/28/20 12:00 AM

Your Holiday Reading List: Our Top 10 Blog Posts of 2020

What’s on your mind? One way for us to find out is by seeing which of our blog posts are ...
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Debbie Willis9/14/20 12:00 AM

How to Market Credentialing Programs in an Uncertain Economy

Back in June, a tweet caught my eye:
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Debbie Willis8/17/20 12:00 AM

How Two Associations Created Career Pathways for Their Members & Market

When hiking up a mountain, well-marked trails prevent you from wasting time and energy, ...
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Debbie Willis7/27/20 12:00 AM

Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?

Everyone in the association community has watched one particular profession get ...
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