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Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for...

Why (and How to) Design Association Education for Young Professionals

Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions vary but most characterize millennials (or Generation Y) as...

Flipped Learning Increases the Value of Conference Education

Everyone knows that sitting in an audience listening passively to a speaker is not an effective way for adults to learn, yet that’s still the norm at...

Help Your Members Across the Digital Readiness Gap

The digital divide is shrinking in some parts of the world: 87% of Americans now use the internet. But even when people have access to the web,...

10 Secrets of Online Course Design from Award-Winning MOOCs

If you want to see engaging, transformative online course design in action, add a little poetry to your life. An online Coursera course, Modern...

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a...

Increase Member Engagement with an Online Learning Challenge

Participating in an online learning challenge is a great way to kick-start a new habit, acquire a new skill, or accomplish a long-desired goal. For...

How to Build Spaced Learning into Your Online Courses

Spaced learning isn’t about the education of astronauts or space cadets. Spaced learning is an approach to teaching that helps students retain the...

12 Ways to Add Extra Value to Your Online Courses

The adult education market is becoming increasingly crowded as for-profits discover the once exclusive domain of higher education, trade...

10 Future Work Skills to Teach Your Members

Is your association helping members develop the work skills they need for the future? Associations have traditionally offered education on the...

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