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Educate Members and Industry Employers About Mental Health Issues
A former association president describes mental health as an issue that “has been hiding in plain sight.” But mental health is in the headlines now...
Help Your Association’s Grassroots Advocacy Efforts with Member and Employee Education Programs
My trade association co-workers and I hardly saw our lobbyist colleagues when Congress or the State Legislature was in session. We might have envied...
A Career Website Helps Industry Employers with Workforce Development
If employers in your industry are struggling to fill positions, your association can help. Spread awareness and understanding of industry...
Management Training Programs Help Fill the Leadership Pipeline for Member Companies and Your Association
Associations thrive when their member companies are strong, growing, and prospering. But in some industries, employers have trouble cultivating and...
Professional Development as an Employee Retention Strategy for Your Association
Employee retention is an ongoing issue for associations. This summer’s Council of Engineering and Scientific Society Executives (CESSE) conference...
The Competition for Time: Convincing Members to Commit Time to Professional Development
The fundamental marketing challenge for associations is this: you’re competing for a share of your member’s time. Since this blog’s focus is...
Strengthen Relationships & Revenue with a Corporate Learning Concierge Service for Industry Employers
Here’s a million-dollar idea: help us hapless humans close the distance between having good intentions and taking action on those intentions.
How Associations Can Help Women Overcome Workplace Challenges
Despite decades of progress, women still only occupy a quarter of C-suite positions in the U.S. Only 12 women headed Fortune 100 companies in the...
A Justification Toolkit Helps Persuade Employers to Pay for Learning
As long as the economy’s direction is uncertain, some employers will be reluctant to spend money on their employees’ professional development....
How to Sell Education to Hard-to-Reach Employees of Member Companies
Associations have a hard time making employees of member companies aware of and interested in their education programs. Many employees don’t even...