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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis5/13/24 12:00 AM

Gen Z Entrepreneurs: How Associations Can Attract & Support the Next Wave of Business Owners

Gen Z has gusto. In an Adobe survey, 64% of them said they intend to start a business in ...
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Debbie Willis4/29/24 12:00 AM

Offer Workforce Development Programs to Attract Gen Z to Your Association & Industry

You probably know someone like my cousin. He graduated from college several years back, ...
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Debbie Willis2/6/23 12:00 AM

How to Attract Gen Z to Your Association’s Online Learning Programs

As Gen Z enters and navigates the working world, it’s an opportune time to help them ...
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Debbie Willis5/31/21 12:00 AM

Digital Badge and Credentialing Programs for Students and Recent Graduates

College students and recent graduates are having a tough time right now. Sure, there are ...
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Debbie Willis8/10/20 12:00 AM

Virtual Fellowships Will Cultivate the Next Generation of Leaders for Your Association and Industry

Conferences aren’t the only programs shifting to virtual these days. Many nonprofits now ...
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Debbie Willis8/3/20 12:00 AM

The High Career Cost of Working from Home for Gen Z and Millennials

Early career professionals—Gen Z and millennials—can’t catch a break. The economy stinks, ...
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Debbie Willis6/1/20 12:00 AM

Your Association’s Role in Students’ Lives During the COVID-19 Summer and Gap Year

We’re all looking into the future with uncertainty but it’s even worse for recent high ...
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Debbie Willis3/9/20 12:00 AM

Adulting Programs Help Young Professionals Survive & Thrive in Their Careers

“Adulting is hard.”
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Debbie Willis7/15/19 12:00 AM

What Depop Can Teach Associations About Attracting the Next Generation

If you haven’t yet heard of Depop, the social shopping and resale app, you will. In the ...
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Debbie Willis5/13/19 12:00 AM

Will Your Association’s Credentials Become an Alternative to College?

Many young adults who would normally pursue a bachelor’s degree are now questioning the ...
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Debbie Willis4/22/19 12:00 AM

Meet the Membership & Education Expectations of Millennials and Gen Z

Generation Z and young Millennials are different. New research shows they have much ...
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