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What to Consider When Pricing Education Programs
Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off ...
8 Education Program Marketing Principles to Revisit or Research
Association professionals must be competent in many areas—or domains, if you’re ...
How to Build DEI into Your Association’s Educational Strategy
DEI is a business imperative that’s not going anywhere. But it calls for intentional, ...
In an Employers’ Job Market, It’s Time for New Marketing Messages
Over the past year, the job market has changed. No longer a job hunters’ market, it now ...
Post-Program Campaigns That Help Build Relationships With & Between Participants
You go out on a date, have a great time, there’s a good feeling all around, and nice ...
Topics That Struck a Chord with the Association Community in 2023
Reviewing our social media analytics for the past year, several blog posts obviously ...
5 Emotional Marketing Triggers for Educational Events and Programs
The target audiences for your educational programs and events are overwhelmed with ...
How Association Professionals Are Using ChatGPT—and Related ChatGPT Musings
In early March, we published our first post about ChatGPT. Since then, I’ve heard many ...
What Associations Need to Know About Launching a Podcast
Do you listen to association-focused podcasts? You might know about Leading Learning ...
Research Report: How Your Association Can Better Attract, Support and Retain Adult Learners
An episode of the Leading Learning Now podcast, hosted by Jeff Cobb and Celisa Steel from ...
What Can You Learn from Learning Analytics?
Your association has an abundance of useful data in your LMS, AMS, website’s CMS, ...
The Competition for Time: Convincing Members to Commit Time to Professional Development
The fundamental marketing challenge for associations is this: you’re competing for a ...