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How to Use ChatGPT to Manage and Market Your Association’s Education Programs
Have you ever dreamed of having an assistant who lessens your workload? And does it for ...
A Justification Toolkit Helps Persuade Employers to Pay for Learning
As long as the economy’s direction is uncertain, some employers will be reluctant to ...
How to Sell Education to Hard-to-Reach Employees of Member Companies
Associations have a hard time making employees of member companies aware of and ...
Recession-Proof Your Association’s Learning Business
“Learning business” is the phrase used by Tagoras to describe organizations that deliver ...
How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program
In early 2021, I saw dozens of my LinkedIn connections share information about attending ...
What Your Learners Are Really Buying
Seth Godin has a way of crystallizing the complexity of human behavior in one or two ...
What’s Working for the Top Fundraising Nonprofits in 2022
The ‘nonprofit’ descriptor bothers many in the association community because ‘profit’ is ...
7 Ideas Worth Stealing from For-Profit Professional Development Brands
This week, we’re looking at news in the for-profit professional development market. Why? ...
Do You Think the Corporate C-Suite Finally Understands the Value of Professional Development?
It took a pandemic, an acceleration of unceasing change, and a surprising Great ...
Why People Aren’t Registering for Educational Programs—and What You Can Do About It
Work is constantly in the news these days with stories about The Great Resignation, ...
Pricing Decisions for Education Programs: When Is Free Okay?
Looking back, what do you think of these two decisions made by many associations during ...
13 Ways to Differentiate Your Online Learning Programs from the Competition
The barriers to entry in the online learning business are minimal. Any individual or ...