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A Swipe File for Association Marketers: Marketing Copy Ideas for Education Programs
Lots of posts, including ours, provide advice on marketing strategies and tactics, but ...
11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind
With no elbow grease required, decluttering seems like an easy spring project… until you ...
The Physics of Membership: Investigating Unknown Influences on Member Behavior
This past year, you could count on one thing: uncertainty. You can count on it in the ...
How to Use Search Engine Optimization (SEO) for Marketing Your Education Programs
When members and non-members want to find information, explore a topic or scratch an ...
Demonstrate Empathy in Action to Your Members, Attendees and Colleagues
Words represent ideas. When a word become overused and cliché, a good idea is easily ...
12 Digital Marketing Channels for Your Association’s Education Programs
Everyone’s life has changed to some extent in the past nine months. You’ve probably ...
10 Ways to Entice Members & Prospects to Visit Your Association’s LMS
Many of your members and prospective customers have recently been introduced to a ...
The Attendee’s Learning Journey Begins, Not Ends, with Your Virtual Conference
For two days, members and non-members were completely caught up in your association’s ...
How to Market Credentialing Programs in an Uncertain Economy
Back in June, a tweet caught my eye:
Reboarding Members: A Strategy for Increasing Member Engagement & Retention
Now that stay-at-home orders are lifting in many states, companies are developing plans ...
Market Virtual Education Programs Carefully and Caringly Right Now
Nothing is going as planned. You can’t market virtual education programs like you ...
How Your Association Can Encourage Learner Self-Reliance
For liberal arts majors, the phrase “self-reliance” might bring back memories of Ralph ...