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9 Ways to Gain the Trust of Members and Customers
For 18 years running, nursing has been the most trusted profession in the U.S. In a ...
Selling Education to Nonmembers, a Market Segment with Huge Potential
If you’re like most associations, the biggest segment of your market is nonmembers, not ...
How to Earn and Reward Learner Loyalty
Everyone knows it’s more costly to acquire a new customer (or member) than to retain one. ...
Mastering the Art of Writing Course & Product Descriptions
Your association invested a good deal of time and money into designing a new online ...
What Depop Can Teach Associations About Attracting the Next Generation
If you haven’t yet heard of Depop, the social shopping and resale app, you will. In the ...
Why Measure the Lifetime Value of Members and Customers?
Associations analyze their data so they can better understand members and customers, and ...
8 Ways to Build Educational Partnerships with Chapters
Chapters live and die by their educational events. Most of their revenue comes from event ...
Offer Holiday Specials That Promote Online Learning
Good dietary habits have a way of disappearing around the holidays. It’s just as easy for ...
Selling Online Education: Motivate Members with a Better Version of Themselves
What kind of person drinks Michelob Ultra? Someone who's good-looking, fit, and ...
Help Gen Z and Millennials Get Jobs: Offer Online Learning & Career Resources
Millennials get their share of depressing headlines these days—like this one from NBC ...
Survey Says… Online Education’s Role in Membership Marketing
No one likes to admit it, but let’s face it, we’re all curious about how we stack up or ...
Give a Taste: Let Prospects & Members Sample Online Education
If only prospects would give your educational programs a chance, you’d turn them into ...