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10 Ways to Entice Members & Prospects to Visit Your Association’s LMS
Many of your members and prospective customers have recently been introduced to a learning management system (LMS)—the one their kids use for remote...
The Attendee’s Learning Journey Begins, Not Ends, with Your Virtual Conference
For two days, members and non-members were completely caught up in your association’s virtual conference. The breakout rooms and chat boxes were...
Reboarding Members: A Strategy for Increasing Member Engagement & Retention
Now that stay-at-home orders are lifting in many states, companies are developing plans for reboarding employees. They must reintroduce employees to...
Market Virtual Education Programs Carefully and Caringly Right Now
Nothing is going as planned. You can’t market virtual education programs like you anticipated earlier this year. Members and customers’ lives, needs,...
How Your Association Can Encourage Learner Self-Reliance
For liberal arts majors, the phrase “self-reliance” might bring back memories of Ralph Waldo Emerson. In an essay titled “Self-Reliance,” the 19th...
9 Ways to Gain the Trust of Members and Customers
For 18 years running, nursing has been the most trusted profession in the U.S. In a Gallup poll, 85% of Americans rate the honesty and ethics of...
Selling Education to Nonmembers, a Market Segment with Huge Potential
If you’re like most associations, the biggest segment of your market is nonmembers, not members. Nonmembers need education as much as your members...
How to Earn and Reward Learner Loyalty
Everyone knows it’s more costly to acquire a new customer (or member) than to retain one. In a competitive marketplace, brands hope their loyalty...
Mastering the Art of Writing Course & Product Descriptions
Your association invested a good deal of time and money into designing a new online learning program, and now you have to sell it. You can’t just...