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What Depop Can Teach Associations About Attracting the Next Generation
If you haven’t yet heard of Depop, the social shopping and resale app, you will. In the United Kingdom, one-third of all 16- to 24-year-olds are on...
Why Measure the Lifetime Value of Members and Customers?
Associations analyze their data so they can better understand members and customers, and make confident decisions about programs, content, and...
8 Ways to Build Educational Partnerships with Chapters
Chapters live and die by their educational events. Most of their revenue comes from event registrations, sponsorships, and exhibition fees. Even...
Offer Holiday Specials That Promote Online Learning
Good dietary habits have a way of disappearing around the holidays. It’s just as easy for learning habits to fall off the wagon too. Encourage...
Selling Online Education: Motivate Members with a Better Version of Themselves
What kind of person drinks Michelob Ultra? Someone who's good-looking, fit, and fun-loving like the people you see in Ultra’s commercials and ads....
Help Gen Z and Millennials Get Jobs: Offer Online Learning & Career Resources
Millennials get their share of depressing headlines these days—like this one from NBC News:
Survey Says… Online Education’s Role in Membership Marketing
No one likes to admit it, but let’s face it, we’re all curious about how we stack up or rank compared to others. It’s human nature—the ego at work....
Give a Taste: Let Prospects & Members Sample Online Education
If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. But how do...
The Many Benefits of Selling Online Education to Corporate Members
The global corporate online training market is expected to grow by nearly 10% annually over the next five years. Who will the companies in your...
How to Use Webinars as Lead Generation for Your Online Courses
What does it take to make a seven-figure income from online courses? Ask Amy Porterfield. She’s a multi-millionaire online marketing expert who says,...