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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis5/14/18 12:00 AM

The Many Benefits of Selling Online Education to Corporate Members

The global corporate online training market is expected to grow by nearly 10% annually ...
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Debbie Willis3/19/18 12:00 AM

How to Use Webinars as Lead Generation for Your Online Courses

What does it take to make a seven-figure income from online courses? Ask Amy Porterfield. ...
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Debbie Willis2/26/18 12:00 AM

The Best Marketing for Educational Programs is Content Marketing

How many promotions and advertisements do your members see each day? By any count, too ...
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Debbie Willis2/5/18 12:00 AM

How to Validate an Online Course Idea

New players in the online learning market are bringing fresh ideas to online course ...
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Debbie Willis1/22/18 12:00 AM

What to Do If Your Association’s Online Course Failed

You were so proud. You really thought you had a great idea for an online course. The ...
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Debbie Willis1/8/18 12:00 AM

6 “Non-Obvious” Online Learning Trends for 2018

Rohit Bhargava spends thousands of hours each year spotting “non-obvious” trends he ...
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Debbie Willis12/11/17 12:00 AM

How to Convince Employers to Pay for Professional Development

When you’re a lifelong learner, it’s frustrating to see people in positions of power who ...
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Debbie Willis10/30/17 12:00 AM

Active Loyalty in the Lifelong Learning Business

Your members need to continue learning if they want to remain employable, promotable, and ...
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Debbie Willis9/25/17 12:00 AM

Unlock Your eLearning Differentiator & Iconic Advantage

Technology continually creates new opportunities for your association’s educational ...
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Debbie Willis9/4/17 12:00 AM

Your Association Members & Customers Have an Ear for Podcasts

Publicists are telling their clients, “Get a podcast.” Podcasting is the new talk radio, ...
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Debbie Willis8/28/17 12:00 AM

How to Leverage the Marketing Power of Social Proof

Association members encounter an overwhelming amount of information every day from ...
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Debbie Willis8/14/17 12:00 AM

Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in ...
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