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Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials
Lately I’ve been seeing lots of webinars and posts about strategies for attracting and engaging young members. Here’s a solution.
Why Your Association Should Get into the Microcredentials Business
Given the demands any project puts on an association’s limited resources, there better be compelling arguments for pursuing a new line of business....
Digital Badge Benefits for Employers & Learners Far Outweigh Their Concerns, per New Research
Colleges and universities know a market opportunity when they see it. Right now, they’re salivating about digital badges and their potential to truly...
How to Convince Members They Have Time for Professional Development
You know the old cliché: if you want something done, ask a busy person to do it. Busy people are great at organizing their day and crossing tasks off...
Digital Badge and Credentialing Programs for Students and Recent Graduates
College students and recent graduates are having a tough time right now. Sure, there are plenty of low-wage/low-skill opportunities available, but...
How Two Associations Created Career Pathways for Their Members & Market
When hiking up a mountain, well-marked trails prevent you from wasting time and energy, facing an insurmountable obstacle on the way, or getting...
Will Your Association’s Credentials Become an Alternative to College?
Many young adults who would normally pursue a bachelor’s degree are now questioning the value of a college education. Meanwhile,...
The Benefits of Micro-Credentials for Members, Employers & Your Association
Do people really change careers five or six times during their lifetime? Is that number growing as millennials take over the workforce? The average...
Associations Have the Advantage in the Digital Badges Market
It’s a great time for job-hunting—as long as you have the skills employers need. But, 92 percent of executives believe Americans don’t have the right...