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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis1/29/24 12:00 AM

Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials

Lately I’ve been seeing lots of webinars and posts about strategies for attracting and ...
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Debbie Willis9/12/23 12:00 AM

Why Your Association Should Get into the Microcredentials Business

Given the demands any project puts on an association’s limited resources, there better be ...
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Debbie Willis3/27/23 12:00 AM

Digital Badge Benefits for Employers & Learners Far Outweigh Their Concerns, per New Research

Colleges and universities know a market opportunity when they see it. Right now, they’re ...
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Debbie Willis6/7/21 12:00 AM

How to Convince Members They Have Time for Professional Development

You know the old cliché: if you want something done, ask a busy person to do it. Busy ...
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Debbie Willis5/31/21 12:00 AM

Digital Badge and Credentialing Programs for Students and Recent Graduates

College students and recent graduates are having a tough time right now. Sure, there are ...
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Debbie Willis9/14/20 12:00 AM

How to Market Credentialing Programs in an Uncertain Economy

Back in June, a tweet caught my eye:
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Debbie Willis8/17/20 12:00 AM

How Two Associations Created Career Pathways for Their Members & Market

When hiking up a mountain, well-marked trails prevent you from wasting time and energy, ...
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Debbie Willis5/13/19 12:00 AM

Will Your Association’s Credentials Become an Alternative to College?

Many young adults who would normally pursue a bachelor’s degree are now questioning the ...
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Debbie Willis10/16/18 12:00 AM

The Benefits of Micro-Credentials for Members, Employers & Your Association

Do people really change careers five or six times during their lifetime? Is that number ...
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Debbie Willis7/2/18 12:00 AM

Associations Have the Advantage in the Digital Badges Market

It’s a great time for job-hunting—as long as you have the skills employers need. But, 92 ...
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