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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis1/15/24 12:00 AM

Post-Program Campaigns That Help Build Relationships With & Between Participants

You go out on a date, have a great time, there’s a good feeling all around, and nice ...
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Debbie Willis12/12/22 8:00 AM

The New Improved Approach to New Member Onboarding and Engagement

When making a case for improving new member onboarding and engagement at your ...
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Debbie Willis5/9/22 12:00 AM

Cohort Programs Deliver a Social Learning Experience That Will Set Your Association Apart from the Competition

Online learning got a tremendous boost during the pandemic when virtual conferences and ...
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Debbie Willis3/28/22 12:00 AM

How to Welcome & Help Career Changers Entering Your Association’s Industry

Job-hopping is in the air right now. Career-hopping too. After two years of the pandemic, ...
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Debbie Willis2/7/22 12:00 AM

Keep the Conference Buzz Going with a Year-Round Learning Community

After two years of disruption, many of you have been rethinking events. Maybe in-person ...
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Debbie Willis4/5/21 12:00 AM

How to Host a Rewarding Ideation Session for Members and Volunteer Leaders

On St. Patrick’s Day, a group of association professionals got together to come up with ...
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Debbie Willis2/8/21 12:00 AM

New Ideas for Online Learning Programs When You Don’t Have the Resources to Design a Course

This past year, what you need to know as an association professional changed ...
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Debbie Willis8/24/20 12:00 AM

Embrace the Opportunities in Disruption & Reimagine Your Association’s Future

Disruption is uncomfortable, but don’t let it get the best of you—look for the ...
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Debbie Willis8/10/20 12:00 AM

Virtual Fellowships Will Cultivate the Next Generation of Leaders for Your Association and Industry

Conferences aren’t the only programs shifting to virtual these days. Many nonprofits now ...
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Debbie Willis8/3/20 12:00 AM

The High Career Cost of Working from Home for Gen Z and Millennials

Early career professionals—Gen Z and millennials—can’t catch a break. The economy stinks, ...
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Debbie Willis6/15/20 12:00 AM

4 Silver Linings for Associations Right Now That Bode Well for Future Success

One challenge after another has been thrown at associations lately, but you’re taking ...
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Debbie Willis5/25/20 12:00 AM

Reboarding Members: A Strategy for Increasing Member Engagement & Retention

Now that stay-at-home orders are lifting in many states, companies are developing plans ...
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