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Association professionals must be competent in many areas—or domains, if you’re CAE-bound. Yes, you are modern Renaissance men and women. One of the...
How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program
In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate...
A Swipe File for Association Marketers: Marketing Copy Ideas for Education Programs
Lots of posts, including ours, provide advice on marketing strategies and tactics, but when it’s time to do the work, you’re on your own. This post...
How to Use Search Engine Optimization (SEO) for Marketing Your Education Programs
When members and non-members want to find information, explore a topic or scratch an intellectual itch, they turn to a search engine, usually Google....
12 Digital Marketing Channels for Your Association’s Education Programs
Everyone’s life has changed to some extent in the past nine months. You’ve probably changed how you market your association’s education programs too....
Market Virtual Education Programs Carefully and Caringly Right Now
Nothing is going as planned. You can’t market virtual education programs like you anticipated earlier this year. Members and customers’ lives, needs,...
Selling Education to Nonmembers, a Market Segment with Huge Potential
If you’re like most associations, the biggest segment of your market is nonmembers, not members. Nonmembers need education as much as your members...
How to Use Webinars as Lead Generation for Your Online Courses
What does it take to make a seven-figure income from online courses? Ask Amy Porterfield. She’s a multi-millionaire online marketing expert who says,...