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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis3/4/24 12:00 AM

8 Education Program Marketing Principles to Revisit or Research

Association professionals must be competent in many areas—or domains, if you’re ...
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Debbie Willis11/28/22 8:00 AM

How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

In early 2021, I saw dozens of my LinkedIn connections share information about attending ...
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Debbie Willis5/10/21 12:00 AM

A Swipe File for Association Marketers: Marketing Copy Ideas for Education Programs

Lots of posts, including ours, provide advice on marketing strategies and tactics, but ...
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Debbie Willis2/1/21 12:00 AM

How to Use Search Engine Optimization (SEO) for Marketing Your Education Programs

When members and non-members want to find information, explore a topic or scratch an ...
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Debbie Willis12/14/20 12:00 AM

12 Digital Marketing Channels for Your Association’s Education Programs

Everyone’s life has changed to some extent in the past nine months. You’ve probably ...
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Debbie Willis5/11/20 12:00 AM

Market Virtual Education Programs Carefully and Caringly Right Now

Nothing is going as planned. You can’t market virtual education programs like you ...
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Debbie Willis9/9/19 8:00 AM

Selling Education to Nonmembers, a Market Segment with Huge Potential

If you’re like most associations, the biggest segment of your market is nonmembers, not ...
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Debbie Willis3/19/18 12:00 AM

How to Use Webinars as Lead Generation for Your Online Courses

What does it take to make a seven-figure income from online courses? Ask Amy Porterfield. ...
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