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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis5/13/24 12:00 AM

Gen Z Entrepreneurs: How Associations Can Attract & Support the Next Wave of Business Owners

Gen Z has gusto. In an Adobe survey, 64% of them said they intend to start a business in ...
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Debbie Willis1/1/24 12:00 AM

11 Predictions for Associations in 2024

Just listen to what we say and you’ll be okay. No, if I know you, dear reader, you’ll ...
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Debbie Willis12/25/23 12:00 AM

Topics That Struck a Chord with the Association Community in 2023

Reviewing our social media analytics for the past year, several blog posts obviously ...
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Debbie Willis12/18/23 12:00 AM

The 12 Days of Staycation: Read, Recharge and Reset for the Year Ahead

Most of us don’t have 12 days off during the holiday season. But that’s okay. Dedicate ...
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Debbie Willis11/6/23 12:00 AM

Intentional Learning: An Essential for Association Staff, Executives & Volunteer Leaders in Turbulent Times

Can you believe only 55 days remain in 2023? Any day now, we’ll start seeing articles ...
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Debbie Willis10/30/23 12:00 AM

Help Members Make Time for Association Programs by Emphasizing Their Need for Personal Growth

You know what’s scary for associations? When people think they have no time for ...
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Debbie Willis8/7/23 12:00 AM

Management Training Programs Help Fill the Leadership Pipeline for Member Companies and Your Association

Associations thrive when their member companies are strong, growing, and prospering. But ...
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Debbie Willis7/10/23 12:00 AM

Encourage Members & Customers to Create a Professional Learning Plan

No one disputes the value of lifelong learning. But the problem is mustering up the ...
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Debbie Willis6/12/23 12:00 AM

What Associations Need to Know About Launching a Podcast

Do you listen to association-focused podcasts? You might know about Leading Learning ...
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Debbie Willis5/22/23 12:00 AM

The Competition for Time: Convincing Members to Commit Time to Professional Development

The fundamental marketing challenge for associations is this: you’re competing for a ...
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Debbie Willis4/17/23 12:00 AM

Free Education Programs for Members: A Valuable & Tangible Membership Benefit

During the pandemic crisis, associations offered free education to help members quickly ...
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Debbie Willis4/3/23 12:00 AM

Add Coaching Sessions to Online Learning Programs for a Market Advantage

Until recently, executives or aspiring leaders were usually the only people you knew who ...
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