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Shift from Transactions to Relationships with Learning Subscriptions
When a speaker’s topic gets the audience excited, the conversation in the chat box flows by too quickly to read. Jack Coursen, senior director of...
The Competition for Time: Convincing Members to Commit Time to Professional Development
The fundamental marketing challenge for associations is this: you’re competing for a share of your member’s time. Since this blog’s focus is...
A Justification Toolkit Helps Persuade Employers to Pay for Learning
As long as the economy’s direction is uncertain, some employers will be reluctant to spend money on their employees’ professional development....
How to Sell Education to Hard-to-Reach Employees of Member Companies
Associations have a hard time making employees of member companies aware of and interested in their education programs. Many employees don’t even...
How to Prevent & Eliminate Content Clutter in Your Online Learning Catalog
Imagine walking into an antique shop looking for a specific item. There’s so much to wade through, but you’re short on time. Pricy antiques are mixed...
What Your Learners Are Really Buying
Seth Godin has a way of crystallizing the complexity of human behavior in one or two pithy sentences. This pronouncement of his got me thinking about...
Why People Aren’t Registering for Educational Programs—and What You Can Do About It
Work is constantly in the news these days with stories about The Great Resignation, returning to the office vs. staying remote, and short-staffed...
10 Ways to Entice Members & Prospects to Visit Your Association’s LMS
Many of your members and prospective customers have recently been introduced to a learning management system (LMS)—the one their kids use for remote...
9 Ways to Gain the Trust of Members and Customers
For 18 years running, nursing has been the most trusted profession in the U.S. In a Gallup poll, 85% of Americans rate the honesty and ethics of...
Selling Education to Nonmembers, a Market Segment with Huge Potential
If you’re like most associations, the biggest segment of your market is nonmembers, not members. Nonmembers need education as much as your members...