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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis1/15/24 12:00 AM

Post-Program Campaigns That Help Build Relationships With & Between Participants

You go out on a date, have a great time, there’s a good feeling all around, and nice ...
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Debbie Willis12/5/22 12:00 AM

Virtual Conferences as a Path to Inclusion and Diversity

If your association is serious about inclusion and diversity, make sure you know what ...
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Debbie Willis6/13/22 12:00 AM

Association Strategies for Reversing the Decline in Conference Attendance

A few recent ASAE Collaborate discussions highlighted an alarming trend: a decline in ...
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Debbie Willis5/16/22 12:00 AM

How Much Value Do Keynote Speakers Bring to Your Conference?

Now that you’ve dealt with upheavals, pivots (argh!), and unending change, you’re in ...
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Debbie Willis3/7/22 12:00 AM

Is Your Virtual Conference Engaging Enough to Prevent Multitasking?

After two years of living in pandemic mode, we look at time differently. Because many ...
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Debbie Willis2/7/22 12:00 AM

Keep the Conference Buzz Going with a Year-Round Learning Community

After two years of disruption, many of you have been rethinking events. Maybe in-person ...
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Debbie Willis9/13/21 12:00 AM

Here We Go Again… With an Uncertain Future, Be Prepared for a Return to Virtual

The fall of 2021 was supposed to be the season when we could look back on our ...
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Debbie Willis8/23/21 12:00 AM

Why OSCPA Isn’t Going Back to Their Pre-Pandemic In-Person Education Model

“We’re not going back”—that’s a statement we’ve been hearing a lot lately. After ...
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Debbie Willis8/17/21 12:00 AM

The Topic on Everyone’s Mind: Engaging Online Learners & Virtual Attendees

As the pandemic wears on, the association world’s focus has switched from the mechanics ...
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Debbie Willis5/24/21 12:00 AM

Improve the Online Learning Experience with a Train-the-Trainer Program

Moving your in-person conferences and courses to an online platform was like putting on a ...
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Debbie Willis5/17/21 12:00 AM

The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences

We’ve noticed a topic cropping up in event planner communities: a growing interest in ...
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Debbie Willis12/28/20 12:00 AM

Your Holiday Reading List: Our Top 10 Blog Posts of 2020

What’s on your mind? One way for us to find out is by seeing which of our blog posts are ...
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