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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis10/21/19 12:00 AM

The Basics of LMS Project Management from Kickoff to Close

Here’s the good news: the board approved the budget for a new learning management system ...
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Debbie Willis10/14/19 12:00 AM

What You Need to Know About Being an Accidental LMS Project Manager

Congratulations, you got the okay for a new learning management system (LMS). But guess ...
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Debbie Willis10/7/19 12:00 AM

Why You Should Rethink Association Leadership Training

Only 14% of companies have a strong leadership bench, according to the Global Leadership ...
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Debbie Willis9/30/19 8:00 AM

10 Factors to Consider When Selecting an LMS

You never want to have that dawning realization that you should have thought of something ...
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Debbie Willis9/23/19 12:00 AM

Gain the Trust & Loyalty of Students & Recent Graduates by Looking Beyond Student Membership

As older members retire, associations must keep the young member pipeline full. One ...
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Debbie Willis9/16/19 12:00 AM

How Your LMS Can Improve New Member Onboarding

In an attempt to increase the retention of first-year members, a new member onboarding ...
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Debbie Willis9/9/19 8:00 AM

Selling Education to Nonmembers, a Market Segment with Huge Potential

If you’re like most associations, the biggest segment of your market is nonmembers, not ...
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Debbie Willis9/2/19 12:00 AM

How to Earn and Reward Learner Loyalty

Everyone knows it’s more costly to acquire a new customer (or member) than to retain one. ...
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Debbie Willis8/26/19 12:00 AM

3 Big Ideas from the 2019 ASAE Annual Meeting

When you keep hearing conference speakers and attendees talking about the same topic, ...
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Debbie Willis8/19/19 12:00 AM

A Conversation with LMS Analyst John Leh of Talented Learning

We had the pleasure of chatting recently with John Leh, CEO and Lead Analyst at Talented ...
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Debbie Willis8/12/19 12:00 AM

Take a Learner Assessment-First Approach to Program Design

Learner assessment is a challenge for almost everyone, not only your association. Nearly ...
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Debbie Willis8/5/19 12:00 AM

Learning Subscriptions Help Good Intentions Come to Life

Ask a member if lifelong learning is essential for future success and they’ll most likely ...
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