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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis9/9/19 8:00 AM

Selling Education to Nonmembers, a Market Segment with Huge Potential

If you’re like most associations, the biggest segment of your market is nonmembers, not ...
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Debbie Willis9/2/19 12:00 AM

How to Earn and Reward Learner Loyalty

Everyone knows it’s more costly to acquire a new customer (or member) than to retain one. ...
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Debbie Willis8/26/19 12:00 AM

3 Big Ideas from the 2019 ASAE Annual Meeting

When you keep hearing conference speakers and attendees talking about the same topic, ...
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Debbie Willis8/19/19 12:00 AM

A Conversation with LMS Analyst John Leh of Talented Learning

We had the pleasure of chatting recently with John Leh, CEO and Lead Analyst at Talented ...
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Debbie Willis8/12/19 12:00 AM

Take a Learner Assessment-First Approach to Program Design

Learner assessment is a challenge for almost everyone, not only your association. Nearly ...
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Debbie Willis8/5/19 12:00 AM

Learning Subscriptions Help Good Intentions Come to Life

Ask a member if lifelong learning is essential for future success and they’ll most likely ...
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Debbie Willis7/30/19 12:00 AM

Which Educational Delivery Method Is Best for Your New Program?

Imagine this. For the last few months, you’ve heard members talking about having to ...
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Debbie Willis7/22/19 12:00 AM

Mastering the Art of Writing Course & Product Descriptions

Your association invested a good deal of time and money into designing a new online ...
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Debbie Willis7/15/19 12:00 AM

What Depop Can Teach Associations About Attracting the Next Generation

If you haven’t yet heard of Depop, the social shopping and resale app, you will. In the ...
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Debbie Willis7/8/19 12:00 AM

How to Spot Emerging Educational Needs Your Competitors Are Overlooking

Billy Beane, the Oakland A’s general manager made famous by the movie Moneyball, paid ...
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Debbie Willis7/1/19 12:00 AM

Why Measure the Lifetime Value of Members and Customers?

Associations analyze their data so they can better understand members and customers, and ...
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Debbie Willis6/24/19 12:00 AM

Education for Supplier Members: Help Members Do Business with Members

When it comes to professional development, many associations ignore a large segment of ...
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