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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis10/9/17 12:00 AM

Improve Student Success with an Online Learning Community

Do you ever think about your association’s online learners and how they manage to fit ...
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Debbie Willis10/2/17 12:00 AM

The State of Association E-Learning: Cloudy with a Chance of Sunshine

The future looks bright for association e-learning. The growing lifelong learning market ...
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Debbie Willis9/25/17 12:00 AM

Unlock Your eLearning Differentiator & Iconic Advantage

Technology continually creates new opportunities for your association’s educational ...
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Debbie Willis9/18/17 12:00 AM

9 Ways to Increase Online Student Engagement

If you’ve taken a continuing education class, you’ve seen how students fade away over ...
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Debbie Willis9/11/17 12:00 AM

How to Continue the Conference Learning Experience

Conferences consume a great deal of your association’s time and financial resources. ...
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Debbie Willis9/4/17 12:00 AM

Your Association Members & Customers Have an Ear for Podcasts

Publicists are telling their clients, “Get a podcast.” Podcasting is the new talk radio, ...
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Debbie Willis8/28/17 12:00 AM

How to Leverage the Marketing Power of Social Proof

Association members encounter an overwhelming amount of information every day from ...
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Debbie Willis8/21/17 12:00 AM

Keep Ahead of Higher Ed, the Professional Development Competition for Associations

Associations have always been the first place members turn when thinking about ...
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Debbie Willis8/14/17 12:00 AM

Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in ...
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Debbie Willis8/7/17 12:00 AM

Why (and How to) Design Association Education for Young Professionals

Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions ...
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Debbie Willis7/31/17 12:00 AM

Flipped Learning Increases the Value of Conference Education

Everyone knows that sitting in an audience listening passively to a speaker is not an ...
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Debbie Willis7/24/17 12:00 AM

Help Your Members Across the Digital Readiness Gap

The digital divide is shrinking in some parts of the world: 87% of Americans now use the ...
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