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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis11/19/17 12:00 AM

Learning Pathways: How to Fill Your Industry’s Skills Gap

If you ever hiked up a mountain without the help of a trail, you know how frustrating ...
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Debbie Willis11/13/17 12:00 AM

Debunking Learning Myths: 12 Facts About Adult Learning

If you make your living in the lifelong learning business, you don’t want to rely on ...
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Debbie Willis11/6/17 12:00 AM

Aging Members Will Stick Around (& Keep Learning) Longer Than You Think

Every day, 10,000 Americans turn 65. Many associations operate with the assumption that ...
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Debbie Willis10/30/17 12:00 AM

Active Loyalty in the Lifelong Learning Business

Your members need to continue learning if they want to remain employable, promotable, and ...
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Debbie Willis10/24/17 12:00 AM

Lifelong Learning in the Freelance Economy

Half the American workforce will be freelancers within a decade, according to the ...
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Debbie Willis10/16/17 12:00 AM

How to Motivate Certification Candidates

Have you ever heard people talk about studying for and obtaining their Certified ...
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Debbie Willis10/9/17 12:00 AM

Improve Student Success with an Online Learning Community

Do you ever think about your association’s online learners and how they manage to fit ...
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Debbie Willis10/2/17 12:00 AM

The State of Association E-Learning: Cloudy with a Chance of Sunshine

The future looks bright for association e-learning. The growing lifelong learning market ...
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Debbie Willis9/25/17 12:00 AM

Unlock Your eLearning Differentiator & Iconic Advantage

Technology continually creates new opportunities for your association’s educational ...
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Debbie Willis9/18/17 12:00 AM

9 Ways to Increase Online Student Engagement

If you’ve taken a continuing education class, you’ve seen how students fade away over ...
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Debbie Willis9/11/17 12:00 AM

How to Continue the Conference Learning Experience

Conferences consume a great deal of your association’s time and financial resources. ...
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Debbie Willis9/4/17 12:00 AM

Your Association Members & Customers Have an Ear for Podcasts

Publicists are telling their clients, “Get a podcast.” Podcasting is the new talk radio, ...
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