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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis7/17/17 8:00 AM

10 Secrets of Online Course Design from Award-Winning MOOCs

If you want to see engaging, transformative online course design in action, add a little ...
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Debbie Willis7/10/17 12:00 AM

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

When digital entrepreneurs—those who make their living selling online products and ...
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Debbie Willis7/4/17 8:36 AM

10 Unconventional Ways to Get More Value from Your Association’s LMS

If your association’s learning management system (LMS) is only used by staff in the ...
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Debbie Willis6/26/17 12:00 AM

Increase Member Engagement with an Online Learning Challenge

Participating in an online learning challenge is a great way to kick-start a new habit, ...
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Debbie Willis6/19/17 12:00 AM

How to Build Spaced Learning into Your Online Courses

Spaced learning isn’t about the education of astronauts or space cadets. Spaced learning ...
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Debbie Willis6/12/17 12:00 AM

12 Ways to Add Extra Value to Your Online Courses

The adult education market is becoming increasingly crowded as for-profits discover the ...
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Debbie Willis6/5/17 8:00 AM

10 Future Work Skills to Teach Your Members

Is your association helping members develop the work skills they need for the future? ...
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Debbie Willis5/29/17 12:00 AM

Help Members Overcome Obstacles to Learning

Did you encounter any obstacles getting here? Probably not. Or, you didn't notice because ...
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Debbie Willis5/22/17 12:00 AM

Teach Your Members How to Build a Learning Habit

“Learning is what most adults will do for a living in the 21st century.”
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Debbie Willis5/8/17 12:00 AM

Don't Ignore Non-Dues Revenue Potential of Digital Badges!

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & ...
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Debbie Willis4/24/17 12:00 AM

Associations: Solving the Skills Gap with Digital Credentials

Associations around the world face a common challenge — how to remain relevant and expand ...
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Debbie Willis4/18/17 12:00 AM

Focus on Millennial Learners to Benefit Members of All Ages

There are countless articles describing how we need to change the way we deliver learning ...
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