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Debbie Willis

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Debbie Willis is the VP of Global Marketing at ASI, with over 20 years marketing experience in the association and non-profit technology space. Passionate about all things MarTech, Debbie has led countless website, SEO, content, email, paid ad and social media marketing strategies and campaigns. Debbie loves creating meaningful content to engage and empower association and non-profit audiences. Debbie received a Bachelor of Business Administration in Marketing Information Systems from James Madison University and a Masters of Business Administration in Marketing from The George Washington University. Debbie is a member of Sigma Sigma Sigma sorority, American Society of Association Executives and dabbles in photography.

Blog Post by Debbie Willis

Debbie Willis8/28/17 12:00 AM

How to Leverage the Marketing Power of Social Proof

Association members encounter an overwhelming amount of information every day from ...
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Debbie Willis8/21/17 12:00 AM

Keep Ahead of Higher Ed, the Professional Development Competition for Associations

Associations have always been the first place members turn when thinking about ...
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Debbie Willis8/14/17 12:00 AM

Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in ...
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Debbie Willis8/7/17 12:00 AM

Why (and How to) Design Association Education for Young Professionals

Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions ...
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Debbie Willis7/31/17 12:00 AM

Flipped Learning Increases the Value of Conference Education

Everyone knows that sitting in an audience listening passively to a speaker is not an ...
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Debbie Willis7/24/17 12:00 AM

Help Your Members Across the Digital Readiness Gap

The digital divide is shrinking in some parts of the world: 87% of Americans now use the ...
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Debbie Willis7/17/17 8:00 AM

10 Secrets of Online Course Design from Award-Winning MOOCs

If you want to see engaging, transformative online course design in action, add a little ...
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Debbie Willis7/10/17 12:00 AM

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

When digital entrepreneurs—those who make their living selling online products and ...
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Debbie Willis7/4/17 8:36 AM

10 Unconventional Ways to Get More Value from Your Association’s LMS

If your association’s learning management system (LMS) is only used by staff in the ...
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Debbie Willis6/26/17 12:00 AM

Increase Member Engagement with an Online Learning Challenge

Participating in an online learning challenge is a great way to kick-start a new habit, ...
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Debbie Willis6/19/17 12:00 AM

How to Build Spaced Learning into Your Online Courses

Spaced learning isn’t about the education of astronauts or space cadets. Spaced learning ...
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Debbie Willis6/12/17 12:00 AM

12 Ways to Add Extra Value to Your Online Courses

The adult education market is becoming increasingly crowded as for-profits discover the ...
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