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Debbie Willis
Use AI for Competitive Analysis of Association Online Learning Programs
Your members face dozens of learning options: other associations, universities, ...
Can Associations Legally Require Membership for Certification?
In 2018, the American Osteopathic Association (AOA) paid over $35 million to settle an ...
How Corporate Trainers Sell Online Learning to a Tough Crowd
If everyone knows professional development is good for them, then why doesn’t every ...
How to Increase Employer Interest in Your Association’s Credentialing Programs
What would it take to get employers to think of your association first when searching for ...
Creating Win-Win Educational Partnerships with Chapters
Here’s an uncomfortable truth: many associations and their chapters have a “us vs. them” ...
Gen Z Entrepreneurs: How Associations Can Attract & Support the Next Wave of Business Owners
Gen Z has gusto. In an Adobe survey, 64% of them said they intend to start a business in ...
How Associations Rituals Encourage Learning, Engagement and Belonging
Do you have daily or weekly rituals?
Offer Workforce Development Programs to Attract Gen Z to Your Association & Industry
You probably know someone like my cousin. He graduated from college several years back, ...
Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024
What goals and concerns are your association peers prioritizing? How does your ...
Tips for Significantly Enhancing Your Learner Surveys
The odds are good your learner surveys aren’t so good. A harsh pronouncement, but ...
What to Consider When Pricing Education Programs
Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off ...
In an Employers’ Job Market, It’s Time for New Marketing Messages
Over the past year, the job market has changed. No longer a job hunters’ market, it now ...