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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis6/7/21 12:00 AM

How to Convince Members They Have Time for Professional Development

You know the old cliché: if you want something done, ask a busy person to do it. Busy ...
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Debbie Willis5/31/21 12:00 AM

Digital Badge and Credentialing Programs for Students and Recent Graduates

College students and recent graduates are having a tough time right now. Sure, there are ...
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Debbie Willis5/24/21 12:00 AM

Improve the Online Learning Experience with a Train-the-Trainer Program

Moving your in-person conferences and courses to an online platform was like putting on a ...
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Debbie Willis5/17/21 12:00 AM

The Riches Are in the Niches: Consider the Appeal of Smaller, Niche Conferences

We’ve noticed a topic cropping up in event planner communities: a growing interest in ...
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Debbie Willis5/10/21 12:00 AM

A Swipe File for Association Marketers: Marketing Copy Ideas for Education Programs

Lots of posts, including ours, provide advice on marketing strategies and tactics, but ...
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Debbie Willis5/3/21 12:00 AM

What the Research Says About the Pandemic’s Impact on Associations

A bumper crop of survey reports has arrived this spring that provides insight into the ...
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Debbie Willis4/26/21 12:00 AM

Why & How to Bring Back the Lost Art of Listening

Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to ...
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Debbie Willis4/19/21 12:00 AM

11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind

With no elbow grease required, decluttering seems like an easy spring project… until you ...
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Debbie Willis4/12/21 12:00 AM

The Physics of Membership: Investigating Unknown Influences on Member Behavior

This past year, you could count on one thing: uncertainty. You can count on it in the ...
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Debbie Willis4/5/21 12:00 AM

How to Host a Rewarding Ideation Session for Members and Volunteer Leaders

On St. Patrick’s Day, a group of association professionals got together to come up with ...
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Debbie Willis3/29/21 12:00 AM

Adults Need Guidance Counselors Too: Educational Coaches Guide People into Your Education & Credentialing Programs

In high school, guidance counselors helped you pick the right classes and select the ...
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Debbie Willis3/22/21 12:00 AM

Volunteer SMEs: Your Association Can’t Live Without Them, So How Do You Live More Easily with Them?

One day, you love them. The next day, you want to wring some of their necks. Am I talking ...
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