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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis5/10/21 12:00 AM

A Swipe File for Association Marketers: Marketing Copy Ideas for Education Programs

Lots of posts, including ours, provide advice on marketing strategies and tactics, but ...
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Debbie Willis5/3/21 12:00 AM

What the Research Says About the Pandemic’s Impact on Associations

A bumper crop of survey reports has arrived this spring that provides insight into the ...
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Debbie Willis4/26/21 12:00 AM

Why & How to Bring Back the Lost Art of Listening

Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to ...
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Debbie Willis4/19/21 12:00 AM

11 Areas in Need of Decluttering in Your Association, Your Work Life and Your Mind

With no elbow grease required, decluttering seems like an easy spring project… until you ...
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Debbie Willis4/12/21 12:00 AM

The Physics of Membership: Investigating Unknown Influences on Member Behavior

This past year, you could count on one thing: uncertainty. You can count on it in the ...
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Debbie Willis4/5/21 12:00 AM

How to Host a Rewarding Ideation Session for Members and Volunteer Leaders

On St. Patrick’s Day, a group of association professionals got together to come up with ...
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Debbie Willis3/29/21 12:00 AM

Adults Need Guidance Counselors Too: Educational Coaches Guide People into Your Education & Credentialing Programs

In high school, guidance counselors helped you pick the right classes and select the ...
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Debbie Willis3/22/21 12:00 AM

Volunteer SMEs: Your Association Can’t Live Without Them, So How Do You Live More Easily with Them?

One day, you love them. The next day, you want to wring some of their necks. Am I talking ...
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Debbie Willis3/15/21 12:00 AM

After a Year of Pandemic Winter, Welcome Spring & Renew Your Association Spirit

Winter comes to a close this Saturday, March 20, the spring equinox—a time for new ...
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Debbie Willis3/8/21 12:00 AM

Jootsing: An Unorthodox Approach to Association Innovation

Jootsing is not a new dance craze or Dutch winter sport. You can joots alone or with ...
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Debbie Willis3/1/21 12:00 AM

Engagement Boxes Add a Helpful Analog Experience to Online Learning

Engagement boxes came of age during the pandemic. They’ve been a bit hit with virtual ...
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Debbie Willis2/22/21 12:00 AM

Innovative, Healthy Associations Have a Growth Mindset. Does Yours?

During the pandemic, your association, like many others, had to adopt innovative ...
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