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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis2/15/21 12:00 AM

Use the Behavioral Science Principles of Gaming, Not Gamification, to Motivate Learners

“Gamification makes about as much sense as chocolate-dipped broccoli,” said Adrian Segar ...
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Debbie Willis2/8/21 12:00 AM

New Ideas for Online Learning Programs When You Don’t Have the Resources to Design a Course

This past year, what you need to know as an association professional changed ...
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Debbie Willis2/1/21 12:00 AM

How to Use Search Engine Optimization (SEO) for Marketing Your Education Programs

When members and non-members want to find information, explore a topic or scratch an ...
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Debbie Willis1/25/21 12:00 AM

7 Skills for Managing Remote Teams

The transition to remote work was like the transition to emergency remote instruction for ...
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Debbie Willis1/18/21 12:00 AM

How to Recruit & Engage Volunteers in a Time of Virtual Fatigue

Members are strapped for time and burnt out by virtual fatigue. The last thing they want ...
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Debbie Willis1/11/21 12:00 AM

Let Go of “Getting Back to Normal” and Cultivate a New Mindset Instead

“Getting back to normal” has been the refrain for the past ten months. In the early ...
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Debbie Willis1/4/21 12:00 AM

Demonstrate Empathy in Action to Your Members, Attendees and Colleagues

Words represent ideas. When a word become overused and cliché, a good idea is easily ...
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Debbie Willis12/28/20 12:00 AM

Your Holiday Reading List: Our Top 10 Blog Posts of 2020

What’s on your mind? One way for us to find out is by seeing which of our blog posts are ...
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Debbie Willis12/21/20 12:00 AM

Don’t Ghost Your Attendees: How to Close a Virtual Conference

In the closing days of 2020, we need to talk about the closing moments of virtual ...
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Debbie Willis12/14/20 12:00 AM

12 Digital Marketing Channels for Your Association’s Education Programs

Everyone’s life has changed to some extent in the past nine months. You’ve probably ...
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Debbie Willis12/7/20 12:00 AM

Create Compelling Educational Programs by Copying 7 Moves from Queen’s Gambit

If we could meet around the office watercooler, I know what everyone would be talking ...
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Debbie Willis11/30/20 12:00 AM

4 Ways Event and Learning Data Can Help Your Association Achieve Its Goals

It’s an exciting time to be in the professional development business. If your association ...
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