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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis4/29/24 12:00 AM

Offer Workforce Development Programs to Attract Gen Z to Your Association & Industry

You probably know someone like my cousin. He graduated from college several years back, ...
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Debbie Willis2/5/24 12:00 AM

In an Employers’ Job Market, It’s Time for New Marketing Messages

Over the past year, the job market has changed. No longer a job hunters’ market, it now ...
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Debbie Willis1/1/24 12:00 AM

11 Predictions for Associations in 2024

Just listen to what we say and you’ll be okay. No, if I know you, dear reader, you’ll ...
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Debbie Willis12/11/23 12:00 AM

Amidst Uncertainty, Encourage Members to Adopt Flux Mindsets and Career Portfolios

Once upon a time, Charles Darwin said, “It is not the strongest of the species that ...
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Debbie Willis10/30/23 12:00 AM

Help Members Make Time for Association Programs by Emphasizing Their Need for Personal Growth

You know what’s scary for associations? When people think they have no time for ...
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Debbie Willis10/23/23 12:00 AM

A Career Website Helps Industry Employers with Workforce Development

If employers in your industry are struggling to fill positions, your association can ...
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Debbie Willis7/17/23 12:00 AM

10 In-Demand Skills Your Members Need to Learn Now

Since 2015, the skillsets required for jobs changed by 28% in the U.S. LinkedIn expects ...
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Debbie Willis7/10/23 12:00 AM

Encourage Members & Customers to Create a Professional Learning Plan

No one disputes the value of lifelong learning. But the problem is mustering up the ...
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Debbie Willis10/31/22 8:00 AM

Sell Your Industry to Job Seekers with Content Marketing Inspired by Wrexham AFC and Formula 1

Many employers are still having trouble finding talented professionals to fill empty ...
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Debbie Willis7/5/22 12:00 AM

Convince Industry Employers to Eliminate Unnecessary Paper Ceiling Requirements for Hiring

In September 2022, common sense will hopefully prevail. A national advertising campaign ...
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Debbie Willis6/6/22 12:00 AM

How to Help Understaffed Member Companies Become More Competitive in the Talent Marketplace

Spend any time on LinkedIn and you’ll see a slew of “we’re hiring” posts from association ...
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Debbie Willis3/28/22 12:00 AM

How to Welcome & Help Career Changers Entering Your Association’s Industry

Job-hopping is in the air right now. Career-hopping too. After two years of the pandemic, ...
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