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Over the past year, the job market has changed. No longer a job hunters’ market, it now favors employers. Your association’s marketing messages must...
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Just listen to what we say and you’ll be okay. No, if I know you, dear reader, you’ll take in these predictions and the educated guesses of other...
Amidst Uncertainty, Encourage Members to Adopt Flux Mindsets and Career Portfolios
Once upon a time, Charles Darwin said, “It is not the strongest of the species that survives; nor the most intelligent that survives. It is the one...
Help Members Make Time for Association Programs by Emphasizing Their Need for Personal Growth
You know what’s scary for associations? When people think they have no time for “workplace-adjacent activities.” That’s a phrase I heard an...
A Career Website Helps Industry Employers with Workforce Development
If employers in your industry are struggling to fill positions, your association can help. Spread awareness and understanding of industry...
10 In-Demand Skills Your Members Need to Learn Now
Since 2015, the skillsets required for jobs changed by 28% in the U.S. LinkedIn expects this figure to double by 2027. Another recent study says 37%...
Encourage Members & Customers to Create a Professional Learning Plan
No one disputes the value of lifelong learning. But the problem is mustering up the motivation and knowing where to start. A professional learning...
Sell Your Industry to Job Seekers with Content Marketing Inspired by Wrexham AFC and Formula 1
Many employers are still having trouble finding talented professionals to fill empty positions. Associations worry about attracting young people and...
Convince Industry Employers to Eliminate Unnecessary Paper Ceiling Requirements for Hiring
In September 2022, common sense will hopefully prevail. A national advertising campaign will challenge the hiring status quo by championing...