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Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials
Lately I’ve been seeing lots of webinars and posts about strategies for attracting and engaging young members. Here’s a solution.
Why Your Association Should Get into the Microcredentials Business
Given the demands any project puts on an association’s limited resources, there better be compelling arguments for pursuing a new line of business....
Digital Badge Benefits for Employers & Learners Far Outweigh Their Concerns, per New Research
Colleges and universities know a market opportunity when they see it. Right now, they’re salivating about digital badges and their potential to truly...
How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program
In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate...
SHRM Says: Employers Value Alternative Credentials—An Opportunity for Your Association
Associations are longtime issuers of ‘alternative’ credentials, but now everyone else is catching up thanks to a report released last month by the...
Digital Badge and Credentialing Programs for Students and Recent Graduates
College students and recent graduates are having a tough time right now. Sure, there are plenty of low-wage/low-skill opportunities available, but...
How Two Associations Created Career Pathways for Their Members & Market
When hiking up a mountain, well-marked trails prevent you from wasting time and energy, facing an insurmountable obstacle on the way, or getting...
Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?
Everyone in the association community has watched one particular profession get dramatically disrupted by the pandemic: the event planner. In a...
The Exciting Impact of Digital Transformation on Professional Development
“You need to deliver knowledge that you aren’t yet aware of, for jobs that don’t yet exist, to a group of people who don’t know that they will need...