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Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials
Lately I’ve been seeing lots of webinars and posts about strategies for attracting and ...
Why Your Association Should Get into the Microcredentials Business
Given the demands any project puts on an association’s limited resources, there better be ...
Digital Badge Benefits for Employers & Learners Far Outweigh Their Concerns, per New Research
Colleges and universities know a market opportunity when they see it. Right now, they’re ...
How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program
In early 2021, I saw dozens of my LinkedIn connections share information about attending ...
SHRM Says: Employers Value Alternative Credentials—An Opportunity for Your Association
Associations are longtime issuers of ‘alternative’ credentials, but now everyone else is ...
Digital Badge and Credentialing Programs for Students and Recent Graduates
College students and recent graduates are having a tough time right now. Sure, there are ...
How to Market Credentialing Programs in an Uncertain Economy
Back in June, a tweet caught my eye:
How Two Associations Created Career Pathways for Their Members & Market
When hiking up a mountain, well-marked trails prevent you from wasting time and energy, ...
Is There a Need for Professionals to Become “Virtual Certified” in Your Industry?
Everyone in the association community has watched one particular profession get ...
The Exciting Impact of Digital Transformation on Professional Development
“You need to deliver knowledge that you aren’t yet aware of, for jobs that don’t yet ...
Colleges & Universities Are the New Competition for Associations in the Lifelong Learning Market
More than 40% of job requirements have changed since 2009 and, by 2022, the core skills ...
Will Your Association’s Credentials Become an Alternative to College?
Many young adults who would normally pursue a bachelor’s degree are now questioning the ...