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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis9/11/17 12:00 AM

How to Continue the Conference Learning Experience

Conferences consume a great deal of your association’s time and financial resources. ...
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Debbie Willis9/4/17 12:00 AM

Your Association Members & Customers Have an Ear for Podcasts

Publicists are telling their clients, “Get a podcast.” Podcasting is the new talk radio, ...
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Debbie Willis8/28/17 12:00 AM

How to Leverage the Marketing Power of Social Proof

Association members encounter an overwhelming amount of information every day from ...
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Debbie Willis8/21/17 12:00 AM

Keep Ahead of Higher Ed, the Professional Development Competition for Associations

Associations have always been the first place members turn when thinking about ...
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Debbie Willis8/14/17 12:00 AM

Remember the 3 E’s When Marketing Educational Programs

An effective online learning marketing plan has three phases. First, create awareness in ...
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Debbie Willis8/7/17 12:00 AM

Why (and How to) Design Association Education for Young Professionals

Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions ...
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Debbie Willis7/31/17 12:00 AM

Flipped Learning Increases the Value of Conference Education

Everyone knows that sitting in an audience listening passively to a speaker is not an ...
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Debbie Willis7/24/17 12:00 AM

Help Your Members Across the Digital Readiness Gap

The digital divide is shrinking in some parts of the world: 87% of Americans now use the ...
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Debbie Willis7/17/17 8:00 AM

10 Secrets of Online Course Design from Award-Winning MOOCs

If you want to see engaging, transformative online course design in action, add a little ...
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Debbie Willis7/10/17 12:00 AM

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

When digital entrepreneurs—those who make their living selling online products and ...
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Debbie Willis6/26/17 12:00 AM

Increase Member Engagement with an Online Learning Challenge

Participating in an online learning challenge is a great way to kick-start a new habit, ...
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Debbie Willis6/19/17 12:00 AM

How to Build Spaced Learning into Your Online Courses

Spaced learning isn’t about the education of astronauts or space cadets. Spaced learning ...
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