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The State of Association E-Learning: Cloudy with a Chance of Sunshine
The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. However, one missing element...
Unlock Your eLearning Differentiator & Iconic Advantage
Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors...
9 Ways to Increase Online Student Engagement
If you’ve taken a continuing education class, you’ve seen how students fade away over time. People get busy. They have trouble making class and...
How to Continue the Conference Learning Experience
Conferences consume a great deal of your association’s time and financial resources. Should they take such a primary place in your association’s...
Your Association Members & Customers Have an Ear for Podcasts
Publicists are telling their clients, “Get a podcast.” Podcasting is the new talk radio, the new advertising, and the new book tour. It's time your...
How to Leverage the Marketing Power of Social Proof
Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded...
Keep Ahead of Higher Ed, the Professional Development Competition for Associations
Associations have always been the first place members turn when thinking about professional development. But, as economic and technological changes...
Remember the 3 E’s When Marketing Educational Programs
An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for...
Why (and How to) Design Association Education for Young Professionals
Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions vary but most characterize millennials (or Generation Y) as...
Flipped Learning Increases the Value of Conference Education
Everyone knows that sitting in an audience listening passively to a speaker is not an effective way for adults to learn, yet that’s still the norm at...