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You are subject matter experts (SMEs) in association management, or more specifically, in professional development, membership, government affairs,...
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Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older...
10 Ways Your Association Can Help Members Save Time
Associations are fixated on member engagement, and rightly so. You regularly ask members to deepen their engagement by volunteering, reading...
An Unexpected Solution for Professional Burnout: Association Membership
Why is it the more successful you get, the more hours you end up working? And, your work doesn’t always stay at work—we’ve all been guilty of...
Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills
Let’s stop talking about “soft” vs. “hard” skills. “Soft” suggests skills that aren’t as important as other skills. But so-called soft skills are...
Online Learning’s New Role in the Association Membership Model
How can you best serve your members and professional community? You can make the biggest impact by helping them do their jobs better and preparing...
Don’t Believe Myths about Generational Learning Differences
Not so long ago, keynote speakers made a splash by talking about the vast differences between the five generations. Did they have any scientific...
Become Educational Content Partners with Member Companies Before Someone Else Does
Members have always looked to your association as a premier provider of professional development. But don’t be surprised to see LinkedIn, Coursera,...
Our Most Popular E-Learning Posts in 2018
What’s been on your mind this year? One way to find out is to see which pages you’ve been visiting on this blog. A review of Google Analytics...
Offer Holiday Specials That Promote Online Learning
Good dietary habits have a way of disappearing around the holidays. It’s just as easy for learning habits to fall off the wagon too. Encourage...