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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis11/26/18 12:00 AM

Learning Campaigns: A New Way to Engage & Educate Your Community

With change going on all around, we need to think differently about delivering education. ...
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Debbie Willis10/23/18 12:00 AM

Take an Integrated Approach to Education with a Learning Strategy

You would never let a contractor remodel your kitchen without a blueprint, or drive to a ...
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Debbie Willis10/9/18 12:00 AM

Selling Online Education: Motivate Members with a Better Version of Themselves

What kind of person drinks Michelob Ultra? Someone who's good-looking, fit, and ...
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Debbie Willis10/2/18 12:00 AM

Certification vs. Certificate Programs: Which Is Right for Your Association?

The association world is full of abbreviations. We have shorthand for association ...
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Debbie Willis9/26/18 12:00 AM

Alleviate Career Anxiety by Promoting Lifelong Learning

Everything is changing, including jobs, professions, and industries. Some members welcome ...
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Debbie Willis8/18/18 12:00 AM

Why an LMS Is a Game Changer for Members and Associations

Game changer—that’s a pretty bold declaration about an LMS but we stand behind it. I read ...
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Debbie Willis7/30/18 12:00 AM

Help Gen Z and Millennials Get Jobs: Offer Online Learning & Career Resources

Millennials get their share of depressing headlines these days—like this one from NBC ...
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Debbie Willis7/23/18 12:00 AM

Survey Says… Online Education’s Role in Membership Marketing

No one likes to admit it, but let’s face it, we’re all curious about how we stack up or ...
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Debbie Willis7/9/18 12:00 AM

How to Get Your Association to Support Its Staff’s Professional Development

Pick an association website at random and read their About page. Chances are you’ll see ...
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Debbie Willis5/21/18 12:00 AM

Give a Taste: Let Prospects & Members Sample Online Education

If only prospects would give your educational programs a chance, you’d turn them into ...
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Debbie Willis5/14/18 12:00 AM

The Many Benefits of Selling Online Education to Corporate Members

The global corporate online training market is expected to grow by nearly 10% annually ...
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Debbie Willis5/7/18 12:00 AM

12 Ways to Increase Student Participation in Online Discussions

Dozens of studies have come to the same conclusion: online discussions strengthen student ...
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