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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis11/4/19 12:00 AM

Colleges & Universities Are the New Competition for Associations in the Lifelong Learning Market

More than 40% of job requirements have changed since 2009 and, by 2022, the core skills ...
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Debbie Willis7/8/19 12:00 AM

How to Spot Emerging Educational Needs Your Competitors Are Overlooking

Billy Beane, the Oakland A’s general manager made famous by the movie Moneyball, paid ...
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Debbie Willis5/27/19 12:00 AM

Are Your Members Reading Like They Used To?

Do people in your industry or profession read as much as they used to? A difficult ...
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Debbie Willis5/20/19 12:00 AM

Who’s in Charge of Talent Development at Your Association?

In the strategic goals of just about every association, you’ll find something about ...
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Debbie Willis4/22/19 12:00 AM

Meet the Membership & Education Expectations of Millennials and Gen Z

Generation Z and young Millennials are different. New research shows they have much ...
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Debbie Willis2/11/19 12:00 AM

Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills

Let’s stop talking about “soft” vs. “hard” skills. “Soft” suggests skills that aren’t as ...
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Debbie Willis2/4/19 12:00 AM

How Emerging Learning Trends Can Ignite a Spark in Your Audience

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Debbie Willis1/14/19 12:00 AM

Become Educational Content Partners with Member Companies Before Someone Else Does

Members have always looked to your association as a premier provider of professional ...
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Debbie Willis7/2/18 12:00 AM

Associations Have the Advantage in the Digital Badges Market

It’s a great time for job-hunting—as long as you have the skills employers need. But, 92 ...
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Debbie Willis11/6/17 12:00 AM

Aging Members Will Stick Around (& Keep Learning) Longer Than You Think

Every day, 10,000 Americans turn 65. Many associations operate with the assumption that ...
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