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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis11/13/23 12:00 AM

Increase the Value of Webinars by Delivering More Than Your Audience Expects

If you asked members which of these experiences most resembles your association’s ...
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Debbie Willis8/15/22 12:00 AM

Reimagine & Improve Your Association’s Webinars for a Virtual Audience with Greater Expectations

‘Webinar’ has become a dirty word. For many, it conjures 10 minutes of introductory ...
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Debbie Willis6/27/22 12:00 AM

The Metaverse: Science Fiction or a Realistic Opportunity for Associations?

Should you pay attention to the metaverse? It depends on whom you ask. On one side, you ...
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Debbie Willis2/7/22 12:00 AM

Keep the Conference Buzz Going with a Year-Round Learning Community

After two years of disruption, many of you have been rethinking events. Maybe in-person ...
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Debbie Willis12/20/21 12:00 AM

Need More Hands on Deck? Recruit Online Education Volunteers

It’s easy to come up with great ideas for enhancing online education programs. We love ...
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Debbie Willis12/6/21 12:00 AM

5 Lessons from Online Education Pioneers That Will Improve Your Association’s Online Courses

Back in the ‘90s, several innovative associations were our industry’s online education ...
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Debbie Willis11/30/21 12:00 AM

How the Technology-Averse Members of the International Association of Plumbing & Mechanical Officials Became Online Education Converts

Many of us have winced at the sight of someone’s backside when bent over in pants that ...
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Debbie Willis11/15/21 12:00 AM

30 Ideas for Generating Non-Dues Revenue from Online Education Programs

In a brainstorming session, an organization’s culture and history can restrain ideation. ...
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Debbie Willis9/13/21 12:00 AM

Here We Go Again… With an Uncertain Future, Be Prepared for a Return to Virtual

The fall of 2021 was supposed to be the season when we could look back on our ...
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Debbie Willis8/23/21 12:00 AM

Why OSCPA Isn’t Going Back to Their Pre-Pandemic In-Person Education Model

“We’re not going back”—that’s a statement we’ve been hearing a lot lately. After ...
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Debbie Willis8/17/21 12:00 AM

The Topic on Everyone’s Mind: Engaging Online Learners & Virtual Attendees

As the pandemic wears on, the association world’s focus has switched from the mechanics ...
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Debbie Willis5/24/21 12:00 AM

Improve the Online Learning Experience with a Train-the-Trainer Program

Moving your in-person conferences and courses to an online platform was like putting on a ...
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