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Gen Z Entrepreneurs: How Associations Can Attract & Support the Next Wave of Business Owners
Gen Z has gusto. In an Adobe survey, 64% of them said they intend to start a business in the next three years. How will their entrepreneurial spirit...
Offer Workforce Development Programs to Attract Gen Z to Your Association & Industry
You probably know someone like my cousin. He graduated from college several years back, worked in marketing at a radio station and nonprofit, but...
Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials
Lately I’ve been seeing lots of webinars and posts about strategies for attracting and engaging young members. Here’s a solution.
Capture the Loyalty of Young Professionals with Leadership Development Cohorts
A growing number of associations are now offering cohort programs, according to my unscientific Twitter searches. Leadership development cohorts are...
CSR-Sponsored Education Programs Help Your Association Achieve Mission & Revenue Goals
Sponsorship practices are changing in the association community. Many associations now arrange year-round revenue partnerships instead of finding...
Digital Badge Benefits for Employers & Learners Far Outweigh Their Concerns, per New Research
Colleges and universities know a market opportunity when they see it. Right now, they’re salivating about digital badges and their potential to truly...
How to Attract Gen Z to Your Association’s Online Learning Programs
As Gen Z enters and navigates the working world, it’s an opportune time to help them build the habits—like lifelong learning and building a...
Professional Development’s Role in Membership Is Growing, per the 2022 MGI Report
Combine uncertainty about the economy with post-pandemic reflections on how we value and spend our time and money, and you have the conditions for...
A Shadow Board Can Help Your Association Become More Relevant to Young Professionals
Despite the recruitment and retention efforts of associations, two-thirds (66%) of members are still Boomers and Gen X, a three-point increase over...
Why the Great Resignation Is a Great Opportunity for Your Association
You’ve probably seen headlines about “The Great Resignation”—the wave of people quitting their jobs. A Prudential survey says 26% of employees plan...