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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis5/13/24 12:00 AM

Gen Z Entrepreneurs: How Associations Can Attract & Support the Next Wave of Business Owners

Gen Z has gusto. In an Adobe survey, 64% of them said they intend to start a business in ...
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Debbie Willis4/29/24 12:00 AM

Offer Workforce Development Programs to Attract Gen Z to Your Association & Industry

You probably know someone like my cousin. He graduated from college several years back, ...
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Debbie Willis1/29/24 12:00 AM

Attract Students, Young Professionals & Career Changers to Your Association with Early-Career Microcredentials

Lately I’ve been seeing lots of webinars and posts about strategies for attracting and ...
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Debbie Willis1/22/24 12:00 AM

Capture the Loyalty of Young Professionals with Leadership Development Cohorts

A growing number of associations are now offering cohort programs, according to my ...
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Debbie Willis10/9/23 12:00 AM

CSR-Sponsored Education Programs Help Your Association Achieve Mission & Revenue Goals

Sponsorship practices are changing in the association community. Many associations now ...
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Debbie Willis3/27/23 12:00 AM

Digital Badge Benefits for Employers & Learners Far Outweigh Their Concerns, per New Research

Colleges and universities know a market opportunity when they see it. Right now, they’re ...
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Debbie Willis2/6/23 12:00 AM

How to Attract Gen Z to Your Association’s Online Learning Programs

As Gen Z enters and navigates the working world, it’s an opportune time to help them ...
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Debbie Willis8/1/22 8:00 AM

Professional Development’s Role in Membership Is Growing, per the 2022 MGI Report

Combine uncertainty about the economy with post-pandemic reflections on how we value and ...
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Debbie Willis7/25/22 12:00 AM

A Shadow Board Can Help Your Association Become More Relevant to Young Professionals

Despite the recruitment and retention efforts of associations, two-thirds (66%) of ...
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Debbie Willis8/30/21 12:00 AM

Why the Great Resignation Is a Great Opportunity for Your Association

You’ve probably seen headlines about “The Great Resignation”—the wave of people quitting ...
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Debbie Willis7/19/21 12:00 AM

Introduce Your Members to Mixed-Age Learning Experiences

“All I really need to know about the benefits of mixed-age learning I learned in ...
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Debbie Willis5/31/21 12:00 AM

Digital Badge and Credentialing Programs for Students and Recent Graduates

College students and recent graduates are having a tough time right now. Sure, there are ...
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