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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis6/20/22 12:00 AM

With Workplace Changes, Members & Employers Need Dual-Purpose Leadership Training

Employers are realizing that managing staff who work from home differs greatly from ...
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Debbie Willis6/13/22 12:00 AM

Association Strategies for Reversing the Decline in Conference Attendance

A few recent ASAE Collaborate discussions highlighted an alarming trend: a decline in ...
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Debbie Willis6/6/22 12:00 AM

How to Help Understaffed Member Companies Become More Competitive in the Talent Marketplace

Spend any time on LinkedIn and you’ll see a slew of “we’re hiring” posts from association ...
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Debbie Willis5/30/22 12:00 AM

SHRM Says: Employers Value Alternative Credentials—An Opportunity for Your Association

Associations are longtime issuers of ‘alternative’ credentials, but now everyone else is ...
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Debbie Willis5/23/22 8:00 AM

How to Improve Course Evaluations—and Measure a Course’s True Value

How often do you evaluate your evaluations? By revamping course evaluations to ask the ...
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Debbie Willis5/16/22 12:00 AM

How Much Value Do Keynote Speakers Bring to Your Conference?

Now that you’ve dealt with upheavals, pivots (argh!), and unending change, you’re in ...
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Debbie Willis5/9/22 12:00 AM

Cohort Programs Deliver a Social Learning Experience That Will Set Your Association Apart from the Competition

Online learning got a tremendous boost during the pandemic when virtual conferences and ...
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Debbie Willis5/2/22 12:00 AM

Become the Most Interesting Person in the Room: Your Association’s In-House Futurist

No one can predict the future, not even the nice fortune-teller you visit on the way to ...
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Debbie Willis4/25/22 12:00 AM

Overcoming Goldfish Myths & the Challenges to Attention Spans

Let’s put this goldfish myth to bed once and for all. You’ve heard this one: our ...
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Debbie Willis4/18/22 12:00 AM

Expand Your Market with Introductory Industry Education and Credentialing Programs

Most associations focus their education and credentialing programs on their primary ...
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Debbie Willis4/11/22 12:00 AM

What’s Working for the Top Fundraising Nonprofits in 2022

The ‘nonprofit’ descriptor bothers many in the association community because ‘profit’ is ...
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Debbie Willis4/4/22 12:00 AM

7 Ideas Worth Stealing from For-Profit Professional Development Brands

This week, we’re looking at news in the for-profit professional development market. Why? ...
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