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You probably know someone like my cousin. He graduated from college several years back, worked in marketing at a radio station and nonprofit, but...
Tips for Recruiting Volunteers and SMEs for Online Education Programs
Since we’re in National Volunteer Week (April 21-27), it’s a good time to revisit a challenge that keeps coming up in association community...
Enhance Your Association’s Online Courses & Cohorts with Mentoring
With remote and hybrid work, people don’t have the same formal or informal mentoring opportunities as they did before lockdown. Young professionals,...
15 Attention Hacks to Improve Online Attendee and Learner Engagement
Even when people pay for online education programs—and especially when they don’t—they still sometimes let themselves get distracted. These 16...
In an AI-Powered Market, a Human Touch Can Differentiate Your Association’s Education Programs
Building AI into your association’s practices is a careful balancing act. It makes sense to use AI to automate menial tasks and extend your...
Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024
What goals and concerns are your association peers prioritizing? How does your association’s performance across a range of member engagement metrics...
Tips for Significantly Enhancing Your Learner Surveys
The odds are good your learner surveys aren’t so good. A harsh pronouncement, but probably true, unless you’re already following the advice of Will...
What to Consider When Pricing Education Programs
Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off prospective learners, perhaps forever. Too low—you leave money...
8 Education Program Marketing Principles to Revisit or Research
Association professionals must be competent in many areas—or domains, if you’re CAE-bound. Yes, you are modern Renaissance men and women. One of the...
A Scientific Approach to Education Programs Has a Positive Impact on Learners’ Job Performance & Career Advancement
Why do people invest their time and money in education programs? Because they want to enhance their career prospects by improving their resume and...