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Enhance Your Association’s Online Courses & Cohorts with Mentoring

With remote and hybrid work, people don’t have the same formal or informal mentoring opportunities as they did before lockdown. Young professionals,...

15 Attention Hacks to Improve Online Attendee and Learner Engagement

Even when people pay for online education programs—and especially when they don’t—they still sometimes let themselves get distracted. These 16...

In an AI-Powered Market, a Human Touch Can Differentiate Your Association’s Education Programs

Building AI into your association’s practices is a careful balancing act. It makes sense to use AI to automate menial tasks and extend your...

Member Engagement Metrics, Trends, and Education Program Advice for Associations in 2024

What goals and concerns are your association peers prioritizing? How does your association’s performance across a range of member engagement metrics...

Tips for Significantly Enhancing Your Learner Surveys

The odds are good your learner surveys aren’t so good. A harsh pronouncement, but probably true, unless you’re already following the advice of Will...

What to Consider When Pricing Education Programs

Pricing education programs gives many of us the heebie-jeebies. Too high—you turn off prospective learners, perhaps forever. Too low—you leave money...

8 Education Program Marketing Principles to Revisit or Research

Association professionals must be competent in many areas—or domains, if you’re CAE-bound. Yes, you are modern Renaissance men and women. One of the...

A Scientific Approach to Education Programs Has a Positive Impact on Learners’ Job Performance & Career Advancement

Why do people invest their time and money in education programs? Because they want to enhance their career prospects by improving their resume and...

Shift from Transactions to Relationships with Learning Subscriptions

When a speaker’s topic gets the audience excited, the conversation in the chat box flows by too quickly to read. Jack Coursen, senior director of...

How to Build DEI into Your Association’s Educational Strategy

DEI is a business imperative that’s not going anywhere. But it calls for intentional, strategic thinking and action. You can’t just throw the jargon...

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