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The Role of Professional Development in Improving Membership Performance
Members are the most receptive target market for your association’s education programs. Of course, non-members are perhaps an even bigger market, but...
Vendor Member Education: Teach Industry Partners How to Get More Value from Membership
Soon after a new vendor member pays their dues, they receive emails asking them to spend even more money with the association.
How to Sell Education to Hard-to-Reach Employees of Member Companies
Associations have a hard time making employees of member companies aware of and interested in their education programs. Many employees don’t even...
The New Improved Approach to New Member Onboarding and Engagement
When making a case for improving new member onboarding and engagement at your association, your chances are better if you can say, “Look at what...
Professional Development’s Role in Membership Is Growing, per the 2022 MGI Report
Combine uncertainty about the economy with post-pandemic reflections on how we value and spend our time and money, and you have the conditions for...
A Shadow Board Can Help Your Association Become More Relevant to Young Professionals
Despite the recruitment and retention efforts of associations, two-thirds (66%) of members are still Boomers and Gen X, a three-point increase over...
Need More Hands on Deck? Recruit Online Education Volunteers
It’s easy to come up with great ideas for enhancing online education programs. We love doing that for you, and your members probably do too. However,...
Why Your Association Needs an LMS in 2022—Even Though You Survived the Pandemic Without One
You made it this far through the pandemic without an LMS, and with in-person conferences back on the schedule, why would your association need an LMS...
Member Advisory Groups Provide Peer Connections and Valuable Insight
If you ask a member about their favorite association moment, it probably involved a conversation with one or more peers. That’s what members remember...
Introduce Your Members to Mixed-Age Learning Experiences
“All I really need to know about the benefits of mixed-age learning I learned in kindergarten,” said anyone who went (or whose kids went) to a...