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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis1/23/23 12:00 AM

How to Sell Education to Hard-to-Reach Employees of Member Companies

Associations have a hard time making employees of member companies aware of and ...
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Debbie Willis12/12/22 8:00 AM

The New Improved Approach to New Member Onboarding and Engagement

When making a case for improving new member onboarding and engagement at your ...
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Debbie Willis8/1/22 8:00 AM

Professional Development’s Role in Membership Is Growing, per the 2022 MGI Report

Combine uncertainty about the economy with post-pandemic reflections on how we value and ...
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Debbie Willis7/25/22 12:00 AM

A Shadow Board Can Help Your Association Become More Relevant to Young Professionals

Despite the recruitment and retention efforts of associations, two-thirds (66%) of ...
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Debbie Willis12/20/21 12:00 AM

Need More Hands on Deck? Recruit Online Education Volunteers

It’s easy to come up with great ideas for enhancing online education programs. We love ...
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Debbie Willis9/27/21 12:00 AM

Why Your Association Needs an LMS in 2022—Even Though You Survived the Pandemic Without One

You made it this far through the pandemic without an LMS, and with in-person conferences ...
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Debbie Willis8/2/21 12:00 AM

Member Advisory Groups Provide Peer Connections and Valuable Insight

If you ask a member about their favorite association moment, it probably involved a ...
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Debbie Willis7/19/21 12:00 AM

Introduce Your Members to Mixed-Age Learning Experiences

“All I really need to know about the benefits of mixed-age learning I learned in ...
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Debbie Willis6/28/21 12:00 AM

Peer Advisory Groups for Association Members Who Want to Learn From and With Each Other

In a recent virtual chat for association professionals, one person asked the others about ...
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Debbie Willis4/26/21 12:00 AM

Why & How to Bring Back the Lost Art of Listening

Did you ever notice that LISTEN and SILENT are spelled with the same letters—something to ...
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Debbie Willis4/12/21 12:00 AM

The Physics of Membership: Investigating Unknown Influences on Member Behavior

This past year, you could count on one thing: uncertainty. You can count on it in the ...
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Debbie Willis1/18/21 12:00 AM

How to Recruit & Engage Volunteers in a Time of Virtual Fatigue

Members are strapped for time and burnt out by virtual fatigue. The last thing they want ...
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