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In an Employers’ Job Market, It’s Time for New Marketing Messages
Over the past year, the job market has changed. No longer a job hunters’ market, it now favors employers. Your association’s marketing messages must...
Educate Members and Industry Employers About Mental Health Issues
A former association president describes mental health as an issue that “has been hiding in plain sight.” But mental health is in the headlines now...
What Association Education Teams Need to Know about Membership Trends
Every year, we see the release of more and more research reports in the association space. But the one I eagerly await each year is one of the...
Increase Member Engagement with the Help of Online Education Programs
When our parent company ASI surveyed association executives for the 2023 Membership Performance Benchmark Report, member engagement was the biggest...
Free Education Programs for Members: A Valuable & Tangible Membership Benefit
During the pandemic crisis, associations offered free education to help members quickly expand their skill set. But that membership benefit came to...
Vendor Member Education: Teach Industry Partners How to Get More Value from Membership
Soon after a new vendor member pays their dues, they receive emails asking them to spend even more money with the association.
7 Emerging Trends Shaping the Future of Work, Careers and Professional Development
“Making predictions is hard, not only because the future is hard to see, but also because the present is hard to grasp,” said Derek Thompson, staff...
How to Recruit & Engage Volunteers in a Time of Virtual Fatigue
Members are strapped for time and burnt out by virtual fatigue. The last thing they want is another online commitment, like regular committee or...
Design Thinking for Associations: We're Taking It from Conceptual to Practical
Behind every challenge for associations right now is our shared reality: everything is changing and uncertain. Planning for the future is a constant...
Reboarding Members: A Strategy for Increasing Member Engagement & Retention
Now that stay-at-home orders are lifting in many states, companies are developing plans for reboarding employees. They must reintroduce employees to...