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TopClass Blog

New tips, trends, and insights for association learning and technology
Debbie Willis4/8/24 12:00 AM

15 Attention Hacks to Improve Online Attendee and Learner Engagement

Even when people pay for online education programs—and especially when they don’t—they ...
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Debbie Willis4/1/24 12:00 AM

In an AI-Powered Market, a Human Touch Can Differentiate Your Association’s Education Programs

Building AI into your association’s practices is a careful balancing act. It makes sense ...
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Debbie Willis10/2/23 12:00 AM

How to Overcome Objections to the Open Space Event Format

This week, we conclude our look at the Open Space event format. This series was inspired ...
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Debbie Willis9/25/23 12:00 AM

The Advantages of Hosting an Open Space Event for Your Members & Industry

A fascinating conversation about the Open Space event format took place recently in the ...
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Debbie Willis4/24/23 12:00 AM

Using a Job Analysis to Design & Market Credentialing Programs

If your association offers (or plans to offer) a credentialing program, you know all ...
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Debbie Willis9/5/22 12:00 AM

Get to Know, Practice & Implement a Product Development Cycle

Associations need a strategy and process for developing new educational products, ...
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Debbie Willis7/25/22 12:00 AM

A Shadow Board Can Help Your Association Become More Relevant to Young Professionals

Despite the recruitment and retention efforts of associations, two-thirds (66%) of ...
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Debbie Willis2/28/22 12:00 AM

Learning Science Made Easy: Use Action Mapping to Help Learners Improve Job Performance

We’re big on differentiators. We’re always on the lookout for ideas to help you design ...
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Debbie Willis2/1/22 12:00 AM

Learning Science Made Easy: Merrill’s Principles of Instruction

If you manage educational programs, a knowledge of learning science can help you ...
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Debbie Willis11/8/21 12:00 AM

Learning Science Made Easy: The Original, Revised & Rebuffed Bloom’s Taxonomy

If you spend enough time with educators, you’re bound to hear something about Bloom’s ...
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Debbie Willis10/25/21 12:00 AM

Learning Science Made Easy: Improve the Effectiveness of Education Programs with Gagne’s 9 Events of Instruction

A little knowledge of learning science can have an enormous impact on your association’s ...
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Debbie Willis11/30/20 12:00 AM

4 Ways Event and Learning Data Can Help Your Association Achieve Its Goals

It’s an exciting time to be in the professional development business. If your association ...
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