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How Your LMS Can Improve New Member Onboarding
In an attempt to increase the retention of first-year members, a new member onboarding plan has become a necessity for many associations. There’s...
Selling Education to Nonmembers, a Market Segment with Huge Potential
If you’re like most associations, the biggest segment of your market is nonmembers, not members. Nonmembers need education as much as your members...
How to Earn and Reward Learner Loyalty
Everyone knows it’s more costly to acquire a new customer (or member) than to retain one. In a competitive marketplace, brands hope their loyalty...
3 Big Ideas from the 2019 ASAE Annual Meeting
When you keep hearing conference speakers and attendees talking about the same topic, then you know it’s no longer just “on the radar,” it’s...
A Conversation with LMS Analyst John Leh of Talented Learning
We had the pleasure of chatting recently with John Leh, CEO and Lead Analyst at Talented Learning. Named a “Top 20 Global Elearning Mover and Shaker”...
Take a Learner Assessment-First Approach to Program Design
Learner assessment is a challenge for almost everyone, not only your association. Nearly 85% of learning professionals want to improve or...
Learning Subscriptions Help Good Intentions Come to Life
Ask a member if lifelong learning is essential for future success and they’ll most likely say, “Yes.” But talking about it and doing it are two...
Which Educational Delivery Method Is Best for Your New Program?
Imagine this. For the last few months, you’ve heard members talking about having to master inbound marketing. In the online community, at events,...
Mastering the Art of Writing Course & Product Descriptions
Your association invested a good deal of time and money into designing a new online learning program, and now you have to sell it. You can’t just...
What Depop Can Teach Associations About Attracting the Next Generation
If you haven’t yet heard of Depop, the social shopping and resale app, you will. In the United Kingdom, one-third of all 16- to 24-year-olds are on...